Head of Sales CRM

Nine is seeking a senior, strategic, and technically proficient Head of Sales CRM to spearhead the evolution and adoption of our Sales CRM platform! This pivotal role will act as the crucial bridge between the national Sales organisation, our technology teams and our valuable Customers. Your role will be multifaceted with a huge focus on Sales as the CRM advocate for the sales user, championing functionality, usability, and workflow efficiency while reaping the benefits of a multi-platform CRM for the first time. The realisation of this project is monumental - for the first time, Nine will be able to have a singular view of a customer across every way that they choose to buy media with us!The ideal candidate is a seasoned Salesforce expert with a passion for empowering sales teams, driving transformative change, delivering outstanding results and leveraging insightful data to achieve outstanding commercial results.Day to day you will:CRM Strategy & Leadership: Define the CRM's strategic roadmap and act as the key business stakeholder, ensuring the platform's functionality and user experience meet the needs of our national sales organisation. You will translate business requirements into clear development priorities and define performance KPIs.Adoption & Change Management: Develop and execute a comprehensive change management and adoption strategy to embed the CRM into daily workflows across all sales teams. You will lead training initiatives, workshops, and support materials to foster a culture of CRM excellence and accountability.Performance & Continuous Improvement: Oversee the ongoing maintenance and continuous improvement of the CRM, prioritising feature requests based on business impact. You will define and monitor data and insights reporting, providing senior leadership with actionable strategies to optimise sales processes.Team & Stakeholder Management: Lead and mentor a small team of CRM specialists, serving as the central point of contact for all CRM-related matters. You will foster strong relationships with key stakeholders across Sales, Finance, and Technology to align the CRM strategy with Nine's broader commercial objectives.