Marketing Strategy Manager

As the Marketing Strategy Manager specializing in Copper Retention, you’ll play a pivotal part in boosting customer loyalty and maximizing retention by leveraging customer data and market insights. Your strategies will focus on keeping subscribers engaged, satisfied, and loyal, all while driving revenue growth. Collaborating closely with cross-functional teams, you’ll align retention initiatives, monitor performance metrics, and pinpoint opportunities to enhance retention and expand revenue streams. Your contributions will directly support Brightspeed’s mission to accelerate the transition from copper to fiber optic technologies, all while delivering an exceptional customer experience.As Marketing Strategy Manager, your duties and responsibilities will include:Customer Retention & Loyalty: Enhance customer loyalty and retention rates through data-driven strategies. Develop and execute strategies to keep subscribers engaged, satisfied, and loyal. Track performance metrics and customer feedback to continuously optimize retention strategies.Revenue & Market Performance: Execute marketing and revenue strategies to optimize growth in a declining market by driving demand, improving pricing strategies, and identifying new revenue streams. Operational Optimization: Work cross functionally to drive efficiency improvements and cost savings while ensuring service quality and reliability, enhancing the service delivery processes and customer support. Customer Experience: Identify and prioritize initiatives to troubleshoot and improve the customer experience, driving satisfaction, retention and customer lifetime value.Data Analysis & Strategic Insights: Analyze customer data and market trends to identify actionable insights and opportunities. Identify new opportunities to grow revenue while improving overall customer experience.Leadership & Team Management: Guide cross-functional teams to align with business objectives, foster innovation, and deliver measurable results through collaborative leadership.Collaboration & Cross-Functional Alignment: Collaborate with cross-functional teams to align efforts and ensure successful implementation of retention programs.