Senior Manager Digital EngagementReynolds American is evolving at a pace like no other organization.To achieve the ambition we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be the change! WE ARE LOOKING FOR A Senior Manager Digital Engagement SENIORITY LEVEL: Mid-senior level FUNCTION: Marketing, Consumer Experience LOCATION: Winston-Salem, NC ROLE POSITIONING AND OBJECTIVES Reports to Director, Consumer DatabaseNumber of Direct Reports 0Core Relationships Internal – Planning & Brand Activation, Digital Marketing Operations, Consumer Analytics, Brand Marketing External – Agencies & 3rd Party Service Providers Geographic Scope Local (DRBU)Travel Required <10%POSITION DESCRIPTION: This role is responsible for championing and delivering our digital Consumer Engagement ambitions, working cross-functionally between Marketing Planning & Digital Operations, Finance, Consumer Analytics and Brand Management teams. You will be responsible for delivering high-level strategy of the drivers of digital consumer engagement across categories, as well as provide hands-on resource allocation decision support for both P&L owners and touchpoint / channel owners. The purpose of this role is to apply analytics & reporting to influence & guide marketing investments and touchpoint decisions in a way that advances the Company’s Digital Consumer Engagement goals. WHAT YOU WILL BE ACCOUNTABLE FOR
Identify key analytical questions to be answered to better understand digital engagement attribution & drivers; Brief in requests to in-house and/or 3rd party analytics teams
Deliver & maintain a comprehensive suite of digital engagement & touchpoint insight dashboards, at varying levels of detail (Working teams to Executive level)
Run monthly presentation & discussion with Brand teams on progress against their digital engagement targets, key drivers and insights, and recommendations
Represent Consumer Experience & Digital Engagement goals in recurring commercial forums & meetings
Work closely with Finance business partners to ensure clear line of sight to engagement returns on individual investments
Share & spread awareness of best practices and key wins / learning moments among Consumer Experience and Brand mgmt. stakeholders
Lead the development & delivery of structured business cases for digital marketing activities & investment, as needed
Promotes strong teamwork and collaboration with internal/external stakeholders
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
Comfortable & familiar with CRM marketing data structures & systems
Able to scope out & deliver comprehensive business cases for various 1:1 marketing investments & projects, working with finance partners as needed
Skilled in data storytelling & influencing with analytics
Ability to parse signal from noise & identify the key drivers of digital engagement KPIs
Effectively builds trust & rapport with stakeholders
Innovative attitude & approach towards consumer data possibilities, tests cases, and opportunities
Able to coordinate and manage 3rd party and dotted-line Analytics resources to ensure results delivery
Effectively manages concurrent project workloads, timelines, and administrative responsibilities
Excels in an independent, fast-paced team environment and takes accountability for all deliverables
Strives to make others better, makes the complex simple to elevate 1:1 awareness/understanding
BENEFICIAL
Bachelor’s degree required
5+ years marketing experience in fast-moving consumer goods
3+ years experience in Digital and/or Database analytics supporting business teams / P&L owners
Experience in regulated industries preferred
Experience in managing performance of multi-channel consumer journeys preferred
Strong communication, critical selling, credibility, and influencing skills
WE ARE REYNOLDS AMERICAN—A member of the BRITISH AMERICAN TOBACCO GROUP At Reynolds American, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at REYNOLDS AMERICAN.
Global Top Employer with 53,000 British American Tobacco employees across more than 180 markets
Great Place to Work Certified
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in four strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER Have you been on a career break for 18 months or longer? Are you ready to return to your career? If your answers to these questions is yes, we would love to hear from you. Regardless of why you took a break, we value you for all the skills you can bring to the workforce. Reignite your career, work flexibly, be part of a dynamic team and upskill yourself with on-the-job training and development support.Collaboration, diversity and teamwork underpin everything we do here at Reynolds American. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference! SALARY AND BENEFITS OVERVIEW Benefit Information The following is a general summary of the competitive compensation and benefit plans we offer:
401(k) plan that offers opportunity to save on pre- and post-tax basis up to 50 percent of eligible compensation.
Company matches 100 percent of employee pre-tax/Roth (401k) contributions up to six percent
Company contributes an additional three percent to 401(k) whether employee participates or not
Comprehensive health- and welfare-benefits package (including medical, dental, vision, and prescription drugs)
Health Savings Account start-up contribution for employees who elect the high deductible health plan
Flexible spending accounts for both Health Care and Dependent Care allowing employee to use pre-tax dollars to pay for qualified expenses during the calendar year
Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents
Company paid life insurance of 1x annual base pay ($50,000 minimum)
Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum)
Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy-up, and auto & home insurance
Tuition reimbursement and student loan support
Dependent Scholarship Programs
Free confidential personal financial counselling service
On-site health centers and 24/7 fitness centers at certain company locations
A charitable giving matching grants program that enables employees to direct and double their donations to qualifying charitable organizations of their choice
Health-care concierge service
Volunteer service opportunities
Extensive training opportunities
Company vehicle for eligible employees
Mobile phone allowance for eligible employees
Paid Leave:
Sick and Personal Time (exempt employees may be excused with pay for brief absences; non-exempt employees receive up to 6 days)
Vacation (levels Below Senior Director receive 15 days (pro-rated during first year of service); Senior Director and Officers receive 25 days (pro-rated during first year of service)).
Holidays (Nine company recognized and two annual personal holidays to be used at the employee’s discretion)
Paid Parental Leave + temporary reduced work schedule opportunity
Funeral Leave
Short-Term Disability Leave
Long-Term Disability Leave
Jury Duty Leave
Military Leave
Released Time for Children’s Education
Community Outreach Leave
Other paid leave benefits, as required by state or local law
Our organization offers a level of challenge, responsibility, and creativity for motivated employees who want to grow their careers. We are also committed to employing a diverse workforce and valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives!Reynolds American Inc.and its affiliated companies is an Equal Opportunity/ Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other characteristic protected by applicable law. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at [email protected].