Vacancy caducado!
- Research and develop digital marketing strategies and campaign plans to meet client business objectives based on consumer insight s, automotive trends, and data
- Identify new digital marketing strategies to be explored and drive testing in collaboration with platform partners (Google, Microsoft, etc ) as well as internal Client Performance & Product teams
- Monitor, analyze, and performance tune campaigns across channels and networks
- Identify and strategize new growth opportunities across OEMs and Dealer Groups
- Collaborate with Execution, Product, Client Success, Sales, Engineering, and Marketing to retain clients and drive revenue via client's s offerings
- Evaluate client analytics, including user behavior, transaction level data, and campaign performance
- Participate in OEM and Dealer Group client calls with Sales and Client Success teams
- Troubleshoot performance issues
- Train internal teams on campaign strategies and execution
- Engage with and leverage network partner relationships
- Continued development and expertise in digital marketing trends and best practices
- Influence Marketing initiatives to drive automotive retention and growth
- Some travel will be required
- Bachelor's degree in business, marketing, communications, or related area
- 4+ years' experience developing and managing digital marketing campaigns on Google, Microsoft, Facebook , and TradeDesk .
- 4+ years' experience with Google Analytics
- 4+ years of client-facing experience with demonstrated dedication to clients and problem solving
- 2+ years ' experience working with Sales teams developing new prospect strategies and campaign plans
- 2+ years in the automotive industry
- Automotive dealership experience is a plus
- Excellent written and verbal communication skills
Vacancy caducado!