Welcome To Concrete Your Way Inc.
CYW tailors each and every solution to the unique requirements of our clients and their projects. Our team can be involved in the planning stages of new construction and or the consultation of existing floors and the work required to retrofit or renovate.
Above all, We are a company focused on quality workmanship and customer service and will stop at nothing to each and every one of our clients is thrilled with the finished result.
Job Description:
As the Marketing and Product Development Manager, you will play a pivotal role in the growth and success of our company. Your responsibilities will include:
Development of Product Concept and Brand Creation:
- Lead the conceptualization and branding of our new Epoxy and Urethane Coatings, ensuring they resonate with target markets and reflect our company values.
Development and Implementation of Marketing Complex:
- Create and execute comprehensive marketing strategies for our new products, utilizing innovative approaches to reach our target audience effectively.
Preliminary Marketing Research:
- Conduct market research to identify trends, customer preferences, and competitive landscape for the new coatings, informing product development and marketing strategies.
Business Strategy Development:
- Formulate and implement business strategies aimed at increasing sales, expanding market share, and attracting new customers.
Supplier Negotiation and Distribution Network Establishment:
- Collaborate with manufacturers and suppliers to ensure product quality and competitiveness.
- Establish and manage distribution networks for our new products, identifying strategic partners and channels for market penetration.
Internet and Mobile Application Development:
- Plan, organize, and oversee the development and maintenance of Internet and Mobile applications to enhance our online business activities and strategy.
Online Presence Management:
- Work closely with advertising and marketing teams to plan, develop, and evaluate our company's online presence.
- Manage online communications, marketing campaigns, commercial activities, and social media platforms to maximize brand visibility and engagement.
Languages:
- English
Additional Asset languages:
- Chinese
- Russian
Education:
- Bachelor's degree or equivalent experience
Experience:
5 years or more