MARTECH SENIOR ANALYSTHybrid schedule: Los Angeles, CA., NYC, NY., San Francisco, CA., Charlotte, NC., Newark, DE.Can consider fully remote applicants in California but not within commutable distance to CNB hub officeWHAT IS THE OPPORTUNITY?Manage CNB’s digital optimization program (A/B testing and personalization), including partnering with Marketing and Digital teams to develop, execute and iterate customer experiences across CNB’s owned websites.Digital Optimization
Lead program strategy to accomplish business goals including 1) increasing visitor engagement, conversion and retention and 2) driving operational efficiencies and cost savings.
Support digital marketing campaigns and provide insights and recommendations for campaign optimizations.
Maintain the optimization backlog and prioritization process.
Create A/B tests and personalization activities in Adobe Target, including using advanced capabilities (e.g. Recommendations, Auto-Personalization).
Leverage experience fragments from AEM, audience segments from Adobe RTCDP and reporting integration with Adobe Analytics and Adobe Customer Journey Analytics.
Maintain all program documentation, including activity plans, activity reporting and analysis, activity result slides, program-level reporting and dashboards, and presentations for senior management.
Daily monitoring of live activities and data quality.
Innovate and evolve activity design to ensure full utilization of all capabilities and the latest new features.
Experience with HTML, CSS, and/or JavaScript.
What you will do
Execute the MarTech roadmap.
Evangelize, train, and embed the understanding of the MarTech tools into the marketing teams.
Manage day to day operations of at least 3 MarTech solutions
Support and manage MarTech solutions integrations and cross-funcational use cases
Manage SLAs for all MarTech solutions and insure compliance
Maintain best in class documentation (user guides, results decks, scorecards, etc.) for at least 3 martech solutions
Support vendor implementations and delivery of MarTech solutions
Provide data analysis, insights and storytelling to support both marketing and martech initiatives.
Collaborate with marketing partners to determine marketing strategy. KPIs, campaign execution tactics, and measurement.
All other appropriate duties as required.
Must-Have
Bachelor's Degree or equivalent
Minimum 5 years of experience with at least three martech solutions
Minimum 3 years of experience with web and/or data analytics
Minimum 2 years of experience in a digital marketing and marketing technology
Skills and Knowledge
Experience with the Adobe Experience Platform (Adobe Analytics, Adobe Audience Manager, Adobe Target, Adobe Experience Manager, Adobe Ad Cloud, and/or Adobe RTCDP+CJA+JO)
CompensationStarting base salary: $92,114 - $156,880 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.To be considered for this position you must meet at least these basic qualificationsThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Benefits and PerksAt City National, we strive to be the best at whatever we do, including the benefits and perks we offer our colleagues. Get an inside look at our Benefits and Perks (https://image.emails.cnb.com/lib/fe5e15707c640c78771c/m/10/cbedd856-c2fc-491b-a625-3ab7a0fd9a65.pdf) .INCLUSION AND EQUAL OPPORTUNITY EMPLOYMENTCity National Bank is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status or any other basis protected by law.'ABOUT CITY NATIONALWe start with a basic premise: Business is personal. Since day one we've always gone further than the competition to help our clients, colleagues and community flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled client relationships continues to drive phenomenal growth today. City National is a subsidiary of Royal Bank of Canada, one of North America’s leading diversified financial services companies.#LI-JO1#GD-JO#CA-JO