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We are seeking a Digital Marketing Specialist with a proven track record of success in promoting and selling fashion products online. The ideal candidate will have a deep understanding of digital marketing channels, e-commerce platforms, and analytics tools. They should be creative, data-driven, and passionate about leveraging digital technologies to drive sales and brand awareness.
Responsibilities:
Develop and execute digital marketing campaigns to drive online sales for our fashion products.
Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, etc.
Analyze key performance metrics and adjust strategies to maximize ROI and conversion rates.
Collaborate with the creative team to develop compelling digital content, including visuals, videos, and copywriting.
Conduct market research and stay updated on industry trends to identify new opportunities for growth.
Monitor and report on the effectiveness of digital marketing efforts, providing insights and recommendations for improvement.
Qualifications:
Bachelor's degree in Marketing, Digital Marketing, or related field.
Proven experience in digital marketing, specifically in promoting and selling fashion products online.
Strong knowledge of digital advertising platforms and tools (e.g., Google Ads, Facebook Business Manager, Google Analytics).
Experience with e-commerce platforms such as Shopify, Magento, or WooCommerce.
Excellent analytical skills and ability to interpret data to make informed decisions.
Creative mindset with a focus on driving results and achieving targets.
Strong communication and collaboration skills to work effectively with cross-functional teams.
Benefits:
Competitive salary and performance-based incentives.
Health insurance and other benefits.
Opportunity to work in a dynamic and creative environment with a passionate team.
Career growth and development opportunities.