Portfolio Lead Fungicide North West Africa

Role purpose Lead assigned product lines: to develop a winning portfolio to maximize market share; ensure effective New Production Introduction (NPI) and Label Extension (LEX); generate new ideasEnsure sound technical positioning and effective value pricing: develop brand strategies; effective Product Life Cycle Management (PLCM); Post-Patent-Defence (PPD) tactics; Label ManagementContribute to Portfolio development: develop sound mid-to-long term portfolio outlook of Premium, Mid-Tier & Biologicals offers and solutions to fill portfolio gaps in respective product indicationsEffectively work across boundariesAccountabilitiesLead assigned product lines: building Portfolio in selected Strategic Market Segment (SMS)Lead the product lines to maximize market penetration with effective NPI & LEX process while managing the PLCM to maintain a coherent overall positioningDevelop portfolio content to ensure proper communication internally (e.g. Sales & Field Force) and externally (e.g. Growers, Channel Partners) and ensure proper implementation along with Campaign Leads and Communication & Digital LeadProvide product intelligence knowledge and provide insights regarding our SMS while being a force of proposition in generating new ideas to address our portfolio gapsKPIs: NPI & LEX volume delivered according to Business Cases; satisfaction of Sales & Field Force in the quality of launches; relevance of portfolio content and ability to connect to growersEnsuring sound technical positioning & effective value pricingDevelop brand strategies while managing our assets along the Product Life Cycle management (PLCM) and Label Management in terms of crop usages and target segmentsContribute to Portfolio development as solution builder to address our identified SMS with a clear offer in Premium, Mid-Tier & Biologicals offers in the respective product indications; develop a clear product segmentationOwn and frame the content of Product Marketing to ensure awareness of internal organization (e.g. Sales Team, Marketing Organization) and external clients regarding product features (e.g. Distributors, Sales Representatives)Set Net Price based on value pricing methodology and communicate effectively internally and externally whenever applicableKPIs: effective Net Price setting; coherent brand ladder; clear technical positioning along the PLCMContributing in shaping the Portfolio StrategyApply long-term view and provide key insights to develop the BA NWA strategy when it comes to Portfolio while considering market trends and growers needsManage & facilitate the entire Asset Meeting process to ensure coordination with key stakeholders and act as BA spokesperson to BU for respective product indicationsOwn the yearly Asset Meeting from preparation to implementation (deadlines, deliverables, resources & timeline) for the related product indicationsKPIs: short-term portfolio plan addressing market opportunities; long-term portfolio plan incl. gap fillers; enhanced product overview in I-PlanEffectively work across boundariesEnsure alignment with Marketing Intelligence (MI) and collaboration to enhance data and drive decisions based on analysisWork closely with Campaign Management (CM) to ensure alignment on the communication and promotion of our NPIs & LEX as well as existing productsWork with Crop Protection Development (CPD) organization while developing the portfolio strategy and execution across the BACritical success factors & key challengesSound knowledge of business, risk management, financial modelling tools & techniquesUnderstanding of crop agronomy and products (e.g. active ingredients, mixtures strategy, post-patent defence strategies)Ability to work across boundaries within Marketing Organization with Campaign Leads, Market Intelligence Manager and Communication & Digital Lead but also outside with Crop Protection Development (CPD) Team and Sales TeamUpskill the portfolio skills of the organizationMotivate marketing organizationTo look for new solutions in marketing, agriculture and continually develop knowledge and skillsGenerating new insights to influence strategic thinking