Job Family: MarketingReq ID: 421917Who we areBuild a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you!What we are looking forWe seek a dynamic, high-energy, results-oriented VP of Global Portfolio Marketing to establish and guide our worldwide product and solutions marketing team, encompassing product, industry, solutions marketing, go-to-market enablement, and analyst relations.This highly visible, strategic and cross-functional leadership role will be responsible for the development of compelling, customer-centric value stories and the creation of competitive positioning and messaging across the portfolio. You will drive go-to-market strategy and execute, sales enablement materials, provide thought leadership to support the company’s brand building and demand efforts. You’ll work closely with the reputation and growth marketing teams as well as cross-functionally with sales, customer success, product management, and others in the company.The ideal candidate is someone with the proven ability to: build, develop and lead global teams through the execution of data-driven product and solutions marketing programs; tell compelling stories that illuminate the outstanding value of a company and its portfolio of solutions; be customer-centric in order to communicate customer use case-relevant stories; launch into market new solution offerings; and continue to lay a portfolio marketing foundation while addressing the evolving needs and growth goals of the business.What you will do
Build, develop and scale a global portfolio marketing team that's outstanding
Develop portfolio marketing critical metrics, track outcomes and hold teams accountable through transparent leadership
Drive overall product, solution, industry, and GTM marketing strategy that is data-driven, cross-functionally aligned with product and sales and passionate about business outcomes
Lead the go-to-market strategy, planning, and execution for Brightly's core products, top industries, and integrated solutions, while developing a consistent and scalable approach to enhance organizational efficiency.
Scale industry marketing thought leadership and solutions capabilities to create relevance with prospects and clients in the marketplace (specifically Education, Government, Manufacturing, and Healthcare).
Lead the ideation and implementation of strategic sales plays and enablement that will accelerate pipeline generation and sales effectiveness.
Partner with product management, sales and customer success leadership teams to analyze market opportunities and competitive landscape to influence short and long-term product strategy
Build and scale analyst relations function to better position Brightly with industry analyst and other influencers
Intimately understand the market and customer needs in order to build compelling and relevant messaging, stories, and value proposition
Strategize, plan, and implement new product and solution introduction programs, from tier 1 launches down to product feature announcements.
Influence brand and product architecture evolution
RequirementsWhat you need
15+ years of leading product, solution, and industry marketing functions. Second line management experience highly desired.
Experience building out a global team
Demonstrated capability to guide, empower, expand, and preserve talent.
Ability to scale portfolio, solution (software and service), industry marketing across multiple geos
Strong communication and interpersonal skills with strong executive presence
SaaS, Enterprise Software knowledge required.
Bachelor’s degree in business or marketing; MBA preferred
Travel 30% is required
Position can be located anywhere in the US with a strong preference for Raleigh, NC or the East Coast
What makes you a stand-out
Experience leading and developing successful portfolio marketing strategies to drive growth with new and existing clients across various industries and geographies
Excellent cross-functional leadership skills, with consistent track record to drive alignment and accountability around go-to-market strategy, planning and execution
Outstanding communications and storytelling abilities, including written and verbal
Keen curiosity about and/or understanding of the maintenance and operations industry
Big and small company experience with mix of mid-market and enterprise
Brightly, a Siemens Company, offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html .The pay range for this position is $165,400 - $283,600 and the annual incentive target is 25% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications and premium geographic location.The Brightly cultureWe’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.We celebrate the fact that our people are individuals and have different preferences and needs. If we all thought the same, we would never think of anything new! That’s why we recruit extraordinary minds from all walks of life. We are committed to furthering our culture of diversity, equity and inclusion. We encourage applications from a diverse talent pool including protected veterans or individuals with disabilities. Reach out and we are happy to give the opportunity to discuss flexibility and reasonable adjustment requirements. Many of our team members are working effectively in a remote, virtual environment adding to our ability to offer more flexibility in how you handle your time.Bring your curiosity and creativity and help us craft tomorrow!Equal Employment Opportunity StatementSiemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.Reasonable AccommodationsIf you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accomodation for disablity form (https://www.siemens.com/us/en/company/jobs/search-careers/accommodation-for-disability.html) If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.EEO is the LawApplicants and employees are protected under Federal law from discrimination. To learn more, Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .Pay Transparency Non-Discrimination ProvisionSiemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp%20EnglishformattedESQA508c.pdf) .California Privacy NoticeCalifornia residents have the right to receive additional notices about their personal information. To learn more, click here (https://new.siemens.com/us/en/general/legal/us-internet-privacy-notice-state-rights.html) .