Career Area:Business Technologies, Digital and DataJob Description:Your Work Shapes the World at Caterpillar Inc.When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.Job Summary: As a Lead Digital Consultant in the Building Construction Products division, you will play a pivotal role in driving digital transformation and enhancing our digital presence. You will collaborate with cross-functional teams to develop and implement digital strategies, manage digital projects, and ensure the successful delivery of digital solutions that align with our business objectives. This role offers the opportunity to work in exciting areas such as digital strategy and operations that will contribute to the success of Caterpillar Inc.What You Will Do:
Collaborate with marketing, IT, and other departments to develop and implement comprehensive digital strategies that enhance customer engagement and drive business growth.
Lead and manage digital projects supporting marketing operations, CRM and regional marketing execution. Ensure projects are completed on time, within scope, and within budget.
Oversee the maintenance and updates of KPI dashboards, tracking metrics and performance indicators for key marketing activities.
Work closely with internal and external stakeholders, including marketing managers, consultants, and vendors, to ensure alignment and successful execution of digital initiatives.
Analyze digital performance data and generate reports to provide insights and recommendations for continuous improvement.
Provide training and support to team members and stakeholders on digital tools, processes, and best practices.
What You Have:
Proven experience in digital consulting, project management, or a similar role.
Strong understanding of digital marketing, CRM systems, and marketing operations.
Excellent communication and collaboration skills.
Effective Measurement: Proficiency in data analysis and reporting tools.
Ability to manage multiple projects and prioritize tasks effectively.
Products and Services: Ability to advise colleagues on implementation of operational processes related to marketing.
Relationship Management: Ability to establish and maintain healthy working relationships with clients, vendors or peers.
Top Candidates Will Have the Following:
Familiarity with global time zone coordination and scheduling.
Knowledge of digital marketing strategies and campaign management.
Experience with analytical tools.
Knowledge of effective measurements techniques and the ability to apply them to uncover insights to support business growth.
Experience with CRM or Salesforce products.
Ability to facilitate training for end users of digital products or processes.
Additional Details:
Preferred Location: Cary, NC
Caterpillar operates in a hybrid work environment, requiring a minimum of 3 days per week of onsite, in-office work.
Travel: 10%-20%, domestic and international
Relocation assistance IS available
Sponsorship is NOT offered
Final Details: Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status. #LI #CareersEmployee Benefit Details: Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just an hourly wage because we value your performance, we offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a monthly bonus. Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).About Caterpillar: Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.Posting Dates:October 29, 2024 - November 11, 2024Any offer of employment is conditioned upon the successful completion of a drug screen.EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Not ready to apply? Join our Talent Community (http://flows.beamery.com/caterpillarinc/talcom) .