Vacancy caducado!
- 375 Hudson St, New York, NY 10014, USA
- Full-time
- Responsible for gathering the research and data needed to formulate tactical plan development and recommendation for client delivery with oversight from Associate Media Director
- Ultimate oversight for all day to day ecommerce budget and billing activity (pacing, billing management, , accuracy of budgets vs. Strategy flowcharts)
- Responsible for presenting recommendations, soliciting feedback and directing analyst to apply client feedback to campaigns
- Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments.
- Upon campaign approval, responsible for QA of budgets
- Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
- Primary party responsible for QA of all campaign components prior to launch (dayparting, bids, budget, targeting parameters, correct creative)
- Responsible for recommending campaign adjustments based on performance trends
- Responsible for client communication of performance and competitive landscape
- Development and recommendation of optimizations and/or testing plans (e.g. new vendors, new targeting segments, new types of creative to test, new flighting strategy, test & learn agenda)
- Responsible for campaign reporting and developing strategic insights with clear actionable items
- Responsible for building clear, concise and cohesive quantitative analyses inclusive of strong data visualization
- Lead client status and reporting calls, including presentation of reporting
- Primary contact for resolving all billing discrepancies in partnership with client strategy and billing reconciliation team
- Mastery of all relevant tools for reporting, analytics and competitive analysis
- Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
- Responsible for timely response to daily communication regarding campaign level inquiries (client, vendors, internal
- Maintain professional, productive rapport with sales representatives/media vendors
- Demonstrate creativity and agility when problem solving prior to elevation to Associate Director
- Partner with Associate Media Director to ensure upcoming deliverables are being proactively addressed
- Timely delivery of all work is required
- Successful completion of training programs and requisite certification
- Provide direction to analyst on how to build a new campaign across all ecommerce tactics and platforms; review and package for delivery to client including full QA
- Serve as lead for training of new Ecommerce Analysts and be a resource for ad hoc questions
- Work closely with Analyst to establish priorities and manage workload
- Provide direction to Analyst for purposes of campaign structure, budget, and targeting development. Responsible for final QA before delivery to client and launch
- Responsible for Analyst's management of campaign budgets, pacing and campaign adjustments
- Bachelor's Degree required, concentration in business, marketing, or advertising preferred
- 3+ years of hands-on account management experience in online advertising with a focus on e-commerce
- In-depth experience with Google PLAs and/or Amazon AMS is a must
- Knowledge of activation & optimization techniques across Shopping and ecommerce platforms a must
- Deep knowledge of ad serving platforms and online analytic solutions
- 1+ years of demonstrated success in managing and leading people
- Knowledge of statistical methods and testing methodology preferred
- Knowledge of shopper media is a plus
- IT staffing and placement such as Project Managers, Agile/Scrum Masters, Business Analysts, DBAs, Software Engineers, Mobile Developers (iOS, Android), DevOps, Automation, QA, Systems & Network Engineers, Cyber Security / Information Security Specialists, ERP, CRM, Business Intelligence, Data Warehousing, Big Data and Creative (UI/UX, Web Design)
- Operational staffing and placement of Accounting/Finance, Human Resources, and Marketing professionals, as well as Information Technology resources.
Vacancy caducado!