Job Description: Digital Marketing Specialist
Location: Onsite Brooklyn, NY
Type: Full-Time
Salary: Competitive, based on experience
About Us
A fast-growing eCommerce company dedicated to revolutionizing the home appliance shopping experience. With cutting-edge technology, expert knowledge, and exceptional customer service, we offer customers the best products and an unparalleled shopping journey. We are looking for a creative and results-driven Digital Marketing Specialist to join our dynamic team and help us drive traffic, engagement, and revenue.
Job Summary
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to enhance companies' online presence, increase website traffic, and drive conversions. This role requires a hands-on marketer with a deep understanding of various digital channels and the ability to analyze data to optimize performance.
Key Responsibilities
Digital Strategy Execution
Plan, execute, and optimize digital marketing campaigns across multiple channels, including search (SEO/SEM), social media, email marketing, and display advertising.
Collaborate with the eCommerce Manager to align campaigns with overall business goals.
Search Engine Optimization (SEO)
Conduct keyword research and optimize website content to improve organic search rankings and visibility.
Monitor and implement SEO best practices, including technical SEO, link building, and on-page optimization.
Search Engine Marketing (SEM)
Manage pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads.
Monitor campaign performance and adjust strategies to maximize ROI.
Social Media Marketing
Develop and manage content calendars for social platforms (e.g., Instagram, Facebook, Pinterest, LinkedIn).
Create engaging posts, stories, and ads to build brand awareness and drive traffic.
Track and analyze social media metrics to improve engagement and performance.
Email Marketing
Design and execute email campaigns, including newsletters, promotions, and customer retention emails.
Segment email lists and personalize communications to improve open rates and conversions.
Content Marketing
Work with the Content Creator and Graphic Designer to produce high-quality, engaging content for the website and marketing campaigns.
Develop blog posts, product guides, and promotional materials to support customer acquisition and retention.
Analytics and Reporting
Use tools like Google Analytics, Facebook Ads Manager, and other platforms to track campaign performance.
Create detailed reports with actionable insights to inform future marketing strategies.
Collaboration
Coordinate with internal teams (e.g., eCommerce, Web Development, and Operations) to ensure consistency across all channels.
Manage relationships with external agencies or freelancers as needed.
Requirements
Experience: 2-4+ years of experience in digital marketing, preferably in an eCommerce or retail environment.
Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
Technical Skills:
Proficiency in digital marketing tools such as Google Ads, Facebook Ads Manager, and email marketing platforms (e.g., Mailchimp, Klaviyo).
Strong understanding of SEO, SEM, and social media strategies.
Experience with analytics tools like Google Analytics, SEMrush, or Ahrefs.
Familiarity with WordPress or other CMS platforms is a plus.
Creative Skills: Ability to create and curate engaging, high-quality content for various digital channels.
Soft Skills:
Strong analytical and problem-solving skills.
Excellent written and verbal communication.
Highly organized with the ability to manage multiple projects simultaneously.
Why Join Us?
Be part of a growing eCommerce startup shaping the future of appliance shopping.
Collaborate with a passionate and innovative team.
Opportunities for professional growth and leadership roles as the company scales.
Competitive salary and benefits package, including discounts on premium appliances