Social Media Manager
Employment Type: Full-Time / Hourly
About Us
We own and operate multiple businesses in New York, including a wrap shop, a print shop, and a sign shop. Each brand is growing fast, and social media is one of our biggest drivers for new clients. We’re looking for a creative and hustling Social Media Manager who can take raw ideas and turn them into content that brings attention, followers, and sales.
Responsibilities
Content Creation
Film and edit short-form videos (Reels, TikToks, Stories, YouTube Shorts) across all brands
Take product shots, behind-the-scenes clips, client showcases, and creative trend-driven videos
Write engaging captions and keep content aligned with each brand’s voice
Trend Spotting
Stay on top of current IG/TikTok trends and adapt them for our businesses
Proactively pitch and execute new content ideas to keep engagement high
Community & DMs
Manage comments and DMs across business pages
Handle basic sales inquiries (forwarding hot leads to sales staff when necessary)
Keep engagement authentic and responsive to build brand reputation
Strategy & Growth
Schedule and post consistently across all platforms
Track analytics to see what’s working and adjust
Help grow followers into actual customers
Requirements
Proven experience running social media for a brand, shop, or business
Strong skills in video creation and editing (phone + editing apps or software)
Deep understanding of current social media trends, memes, and viral formats
Ability to juggle multiple brands while staying organized
Comfortable speaking/filming on camera (bonus, not required)
Good communication and customer service skills for DM handling
Must be creative, resourceful, and always thinking ahead
Pay & Benefits
Hourly Pay: Competitive, based on experience
Opportunity to grow with three expanding companies
Fun, creative work environment with freedom to pitch ideas
Access to projects across different industries (automotive, printing, signage)