Job Title: Digital Store Director (Part-Time, Remote)
($50–$70/hour depending on experience)
About Us
The Portrait Masters online store is the leading destination for portrait photographers worldwide, offering top-tier courses, actions, plug-ins, and tools created by some of the most renowned names in the industry. We have a passionate customer base, an engaged network of instructors, and a proven product catalog.
Now, we’re looking for a strategic leader to drive the store’s performance, manage the team, and take full ownership of achieving our annual revenue goals.
The Role
We're seeking a Digital Store Director—a strategic operator who can take charge of our online store's direction and success. You’ll be the captain of the ship, leading our talented marketing team, working with invested instructors, and unlocking the full potential of our platform. You’ll coordinate people, ideas, assets, and execution—ensuring the store consistently hits revenue targets and continues to grow.
Key Responsibilities
Own the store’s revenue goals and growth strategy
Lead and facilitate weekly team meetings, ensuring accountability and alignment
Collaborate with instructors to plan and execute campaigns and promotions
Work with our project manager to move initiatives forward on time and on brand
Guide the marketing team (paid ads, design, email, social) with clear direction
Propose and execute creative campaigns that leverage our existing content and talent
Identify opportunities to improve sales performance across the product catalog
Monitor results and adapt strategy to stay on track for revenue goals
Act as the point person across departments—keeping communication clear and outcomes focused
What You Bring
Proven experience running or growing an e-commerce or digital product business
Strong leadership and communication skills—you’re great at guiding a team and rallying stakeholders
Strategic thinking with an operator’s mindset—you spot what’s missing and make it happen
Comfortable balancing creative direction with data-driven decisions
A background in digital education, photography, or creator-led brands is a bonus
Details
Part-time role, approx. 15–20 hours/week
Remote position with flexible hours
Pay: $50–$70/hour depending on experience