Portfolio Director, Event & Training

Informa is seeking a strategic, driven, and dynamic professional to manage HDI and ICMI’s events, certification, and training businesses as well as the brands’ content. As the Portfolio Director you will be responsible for the strategy and day-to-day operations of HDI and ICMI’s market-leading professional development services – including certification and training. You will also manage the group’s market-leading events and content strategy, ensuring our approach supports robust community engagement and thought leadership and that our content is used consistently across the business to grow our products and empower our marketing efforts.In partnership with a highly motivated and skilled team of content, marketing, sales, instructional design, and operations professionals, as the Portfolio Director you will:Product Strategy and Management – 40%:Drive the events and certification and training product strategy to include: establishing annual goals, tracking to these goals, operationalizing the goals, and communicating the goals to the larger team in a way that motivates and engages them to achieve said goals.You will also drive the group content strategy with a primary focus on best practice and performance improvement for the professional communities we serve. The bulk of the content appears on our community websites: thinkhdi.com and icmi.com. While the Senior Manager, Content and Community will be driving the day to day on this front – including the editorial calendars, content operations, and community outreach –  you will push the team to cover trending topics and market shifts.Financial Management – 20%: In collaboration with the Senior Director and Finance team, you will budget, forecast and track product 9 P&Ls (6 for training; 3 for events) in accordance with Informa’s financial guidelines to include intensive monthly and annual forecasting.Team Management – 15%: Manage a cross functional team of event, instructional design, operations, and content/community professionals – tracking performance, mentoring and motivating their career growth, and guiding their priorities, which will mainly align with achieving commercial targets.Market Alignment and Quality Assurance – 10%: Ensure that the strategic direction for the events and training businesses meets the educational and professional development needs of and complements market trends for both the IT service and support industry (HDI) and the contact center industry (ICMI).Events:Ensure each conference agenda reflects industry trends and best practices and features senior level practitioners from known organizations.Revisit and redesign the customer experience for each event to ensure these events stay fresh and offer new experiences to engage and retain attendeesSupport activities and content on the show floor that attracts qualified buyers and keeps them engaged with exhibitors and sponsorsTraining:Update and develop content in line with brand strategic priorities.Ensure course updates align with the brands’ high-quality standards. Monitor course and trainer performance, and adjust approach based on data analysis.Drive innovation in the way we deliver our training whether it be integrating more interactive approaches and/or employing more enabled technology resourcesContent Strategy Consult Across Business – 10%: You will collaborate with teams across the business to inform content best practice and strategy and how we integrate content into our products and through our marketing efforts more effectively. Know that you will not be responsible for managing and/or delivering on this content. Specifically, you will collaborate with product and functional leaders across the business to develop:content at our industry eventscontent marketing programs to drive audience growththe infusion of our content into our training curriculumcontent as a foundation for audience growth and community engagementInfluencer Networks – 5%: HDI and ICMI partners with industry experts and influencers in varying capacities. Establish stronger relationships with these stakeholders so that we can partner to grow the business in more nimble and effective ways. You will collaborate with the team to manage the following stakeholders:Business Associates: HDI and ICMI supports a network of highly experienced and qualified certified trainers who deliver our training services. They are the face of the brands. Lead the vetting of new qualified trainers/consultants and track this group’s performance at a high level.Conference Advisory Boards: Our conference advisory boards inform the topics and content for our events and are critical in producing compelling conference agendas that drive paid attendance. Collaborate with the team to ensure the board’s compositionContributing Writers: HDI and ICMI lean on a network of contributing writers to generate our newsletter and best practice content. You will collaborate with the team to ensure their submissions are driving traffic and audience engagement.Top 25 Influencers: This program has the opportunity to drive more thought leader/expert level connection to our brands – and in turn, us making more of these connections for driving brand awareness and audience growth. You will work with the team to ensure the program is meeting this objective.Awards Programs: We support an awards program for each brand that generates strong community engagement and brand promotion. You will collaborate with the team to tie the activities aligned with awards more directly to growing our events and training business.HDI has been serving the IT service and support community for nearly 40 years through industry events, certification and training, community, organizational certification, and informational resources like research, forums, articles and blogs. It also partners with a network of local chapters.ICMI has been serving the contact center market for over 35 years as well – through industry events, professional training, organizational consulting, and informational resources like research, articles, forums, and blogs. Both organizations are 100% focused on improving support and contact centers.We look forward to welcoming a new Senior Portfolio Manager who will partner with a passionate and engaged team committed to growing these professional communities.