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Description:Our Client's Global Brand and Fixed Marketing (GBFM) organization is looking for a Marketing Manager to lead development of audience strategy and cross-channel media for campaigns in a key retail business line. We are looking for a candidate with a passion for building exceptional customer experiences to create and drive a united audience segmentation strategy across media investments.In this role, you will create and implement your business line's media strategy and audience architecture to define channel approach, media plans and campaign activation. You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices and R&F guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders creative and content teams and our internal media team to establish and implement media best practices, define segmentation strategy across channels, develop and automate audience segments, collaborate with create rigorous analytical processes, and produce cost-effective campaigns.The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an abilityto deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goalswith strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social mediastrategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This rolerequires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well asanalytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions tocomplex technical and business challenges. This role will report into the Retail Media Lead, and will be an IC at this time.Core Responsibilities:
Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions
Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership
Manage budget and investment decisions across all media channels leveraged against your business line
Develop an audience segmentation hypothesis and strategy aligned to business objectives and technical requirements, providing customers with a tailored multi-channel journey
Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams
Work with audience analysts to create audience insights, align on market and audience sizing, develop segmentation strategy and create unique audiences using a variety of data sources
Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency
-Partner with other media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible
Contribute insights to advertising portfolio strategy and investment models
Skills:digital marketing, marketing strategy, campaign management, media planning, adops, cross channel management, audience segmentation, audience insights, media strategy, data insights, cross channel campaigns, critical thinking, Channel marketing, project management, marketing management, strategy, analytic, media, advertisingAdditional Skills & Qualifications:Desired Skills & Experience 8-10+ years relevant professional experience in marketing, communications, audience strategy and media In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser Clear understanding of media principles, planning and buying functions in the US Experience using industry media planning such as Nielsen, Kantar, ComScore, DCM, etc. Bachelor's degree in Marketing, Advertising Knowledgeable about digital data technologies and partners (1st and 3rd party data, data lakes, data clean rooms, identity solutions, CDP, Clean Room, CRM ) Strong analytical, critical thinking, and problem-solving skills Strategic Thinker & Doer Strong speaking and written professional communication skills Ability to juggle multiple priorities and excel in a lean work environment Self-motivated and comfortable working independently with minimal supervision The ability to thrive in a fast-paced and deadline-driven environment Growth mindset, exhibits curiosity and excitement to learn High sense of accountability and ownership Ability to work on a diverse teamAbout TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
Vacancy caducado!