Citi’s US in-house creative agency is looking for a data analyst to review performance data and market trends to strengthen its creatives. Our ideal candidate can consolidate complex data and present the findings in an easily understandable way, breaking down deep insights that designers and copywriters can apply to creative development. This analyst will also be responsible for tracking creative results and presenting the discoveries to senior leaders. Key Responsibilities:
Monitor and forecast trends to integrate into marketingcreatives
Work closely with internal clients to collect performance results on in-house agency produced deliverables and report on the findings
Collect competitor work samples, identify key takeaways, and share with the team
Develop and implement a system for gathering and analyzing data, establishingbaselines
Uncover customer insights through performance result analysis to advise copy and design and strengthen engagement
Lead lunch and learns with the in-house team and with marketing partners on marketing best practices
Present key learnings in a clear way to a senior-level audience
Think strategically to understand business needs and recommend ways of executing themthrough creative deliverables
Distill information from multiple sources and synthesize it into one central, compelling story
Work with internal clients to understand the strategy behind the key message
Effectively manage time to track multiple active campaigns, delivering high quality work
Qualifications:
8-10 years of related work experience (digital agency environment preferred), exceptional reporting and presentationskills
Excellent written and verbal communication skills
Proficient in MS Office applications, especially Excel, Word and PowerPoint
Experience using Tableau software is a plus
Must be able to report data and metrics in a comprehensive manner
Must be able to glean customer insights from creative performance data
Adaptable, Bold, Collaborative, Courageous and Determined and operates with a lot of empathy both in internal interactions and the clients
Experience presenting to senior leaders
Expert at reporting on market trends andperformance data analysis to strengthen campaigns
Ability to work with the key business stakeholders, understand the central strategy and work with a team to execute effectively
Passion for analytical thinking andmaking complex data clear
An independent leader that’s a self-starter with strong organizational skills
Eagerness to work in a fast-paced environment
Strong sense of urgency to meet or exceed deadline expectations
Tech savvy; able to quickly adapt to new technology and assist team members in troubleshooting issues
Education:
Bachelor’s degree in Business, Marketing, Mass Communication/Advertising, or related field or equivalent experience.
Hiring Locations:
New York, NY
Charlotte, NC
Irving, TX
Jacksonville, FL
Wilmington, DE
O’Fallon, MO
Atlanta, GA
Schaumburg, IL
Job Family Group:MarketingJob Family:Communication & Creative ServicesTime Type:Full timePrimary Location:New York New York United StatesPrimary Location Full Time Salary Range:$129,840.00 - $194,760.00In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.Anticipated Posting Close Date:Aug 16, 2024Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi (https://www.citigroup.com/citi/accessibility/application-accessibility.htm) .View the "EEO is the Law (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/eeopost.pdf) " poster. View the EEO is the Law Supplement (https://www.dol.gov/sites/dolgov/files/ofccp/regs/compliance/posters/pdf/OFCCPEEOSupplementFinalJRFQA508c.pdf) .View the EEO Policy Statement (http://citi.com/citi/diversity/assets/pdf/eeoaapolicy.pdf) .View the Pay Transparency Posting (https://www.dol.gov/sites/dolgov/files/ofccp/pdf/pay-transp%20EnglishformattedESQA508c.pdf)Citi is an equal opportunity and affirmative action employer.Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.