Job Summary: The Paid Social Media, Senior Associate will lead the development and execution of comprehensive paid social media strategies for Commercial Banking on LinkedIn. A strong background in program analytics and optimization is required. This function requires an articulate, highly organized, self-motivated and resourceful individual who is comfortable multi-tasking in a fast-paced environment.Job Responsibilities:
Develop and execute comprehensive social campaigns to support CB initiatives
Translate business strategy into paid social media campaigns and coordinate execution across channels
Work closely with Communications, Events and Marketing colleagues to ensure creative aligns with content strategy and develop distribution plans for maximum impact
Partner marketing leads to determine campaign goals and set target KPIs
Ensure consistent tone, voice and visual representation is maintained
Collaborate with internal stakeholders and external agencies on the development and execution of paid social campaigns
Detailed at tracking expenses, keeping budgets up to date and monitoring spend while campaigns are in flight
Ensure proper regulatory controls are followed
Assist with competitor research and organic social media as needed
Required Qualifications, Capabilities and Skills :
Bachelor's degree in a related field required
4+ years in a paid media buying role, preferably working in the B2B space for large companies with multiple brands and/or lines of business
Mastery of LinkedIn Campaign Manager
Fluency in analytics (measurement, benchmarks, KPIs and campaign reporting)
Ability to influence, use sound judgment, make informed decisions/recommendations and earn trust from multiple stakeholders
Strong project management skills with impeccable time management and organization
Excellent verbal, written and presentation skills
Advanced Excel and PowerPoint skills
Preferred Qualifications, Capabilities and Skills :
Social media community management experience a plus
You are a self-starter, entrepreneurial spirit; ability to work both independently and as a team member
You are a critical thinker and team player with a positive, can-do attitude, comfortable with continuously changing opportunities and priorities
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.JPMorgan Chase is an Equal Opportunity Employer, including Disability/VeteransBase Pay/SalaryNY $69,350.00 - $135,000.00 / year