Bird Academy Marketing Manager

Bird Academy Marketing ManagerAPPLY Join Our Team as the Bird Academy Marketing Manager for the Laboratory of Ornithology at Cornell University!If you're eager to make an impact and be part of a dynamic team, then we invite you to explore this exciting opportunity with us!The College of Agriculture and Life Sciences at Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We strongly encourage individuals from underrepresented and/or marginalized identities to apply.About The DepartmentThe Cornell Lab of Ornithology is the world's leading resource for conservation, research, education, and participatory science focused on birds. We are committed to fostering a healthy workplace that values diverse perspectives and backgrounds.The Center for Engagement in Science and Nature plays a key role in furthering the mission of the Cornell Lab of Ornithology by supporting online courses and educational websites through which people of all ages can learn more about birds and connect with biodiversity. About The OpportunityThe Bird Academy project is seeking marketing leadership for a growing eLearning platform and expanding set of learning tools. Collectively, Bird Academy attracts tens of thousands of participants and millions of views per year. The Marketing Manager will work within a dynamic team including biologists, designers, programmers, and media producers who are dedicated to supporting the curiosity and confidence of lifelong learners, and collaborate with staff throughout the organization to realize strategic priorities and support diversity and inclusion initiatives.As the Marketing Manager, you will have the opportunity to:Develop and continually refresh a comprehensive marketing plan for Bird Academy that grows participation and promotes connections across Cornell Lab programs and development initiatives.Strategically segment Lab audiences through to match campaign goals and product offerings.Build marketing campaigns based on the analysis of customer data and student learning analytics, including building email list criteria and keyword research.Plan and implement campaigns around each new Bird Academy course and interactive using Lab communications channels, including direct email, Facebook, Google, eNews, and more, to attract a diversity of new learners to the platform and encourage sustained learning.This position is located at the Cornell Lab of Ornithology in Ithaca, NY, with a hybrid work arrangement option of two or three days per week expected to be on-site.What We NeedThe successful candidate will have a Bachelor's degree in communications, business, education, or similar field and 3-5 years of professional experience in sales or marketing.Experience with marketing campaigns, social media campaigns, audience segmentation, and/or developing business plans.Demonstrated writing skills.Ability to build and manage automated workflows through CRM (Hubspot).Ability to work collaboratively to set priorities and manage projects effectively under clear timelines. Role requires excellent communication and collaboration skills and experience with project management and strategic planning.Experience in and/or demonstrated commitment to supporting diversity, equity, access, inclusion, and wellbeing.Passionate about working in an organization that values and promotes diversity, equity, inclusion, anti-racism, and wellbeing.Ability to cultivate and develop inclusive and equitable working relationships with students, faculty, staff, and community members.Experience working directly with people from diverse racial, ethnic, and socioeconomic backgrounds.Preferably the successful candidate will also have the following;Professional experience in the online learning field or with educational products.Familiarity with inbound marketing platforms and/or customer relations management (CRM) systems.Experience with survey creation and analytics.Rewards and Benefits Cornell receives national recognition as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.Our benefits programs include comprehensive health care options, generous retirement contributions, access to wellness programs, and employee discounts with local and national retail brands. We invite you to follow this link to get more information about our benefits: .Follow this link to learn more about the Total Rewards of Working at Cornell: .No Visa Sponsorship is available for this position.How to Apply: You must submit both a Resume and Cover letter. When applying through our system, please attach your application materials (resume and cover letter). You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit on the HR website. If you are an internal employee, please log in to .Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans, and Individuals with Disabilities. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations. Familiarize yourself with Cornell's as well as the university's . University Job Title:Mgr Sales MktgJob Family:Communications/MarketingLevel:Pay Rate Type:SalaryPay Range:$74,305.00 - $86,355.00Remote Option Availability:Hybrid RemoteCompany:Contract CollegeContact Name:Denise SmithJob Titles and Pay Ranges:Non-Union PositionsNoted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:Prior relevant work or industry experienceEducation level to the extent education is relevant to the positionUnique applicable skillsAcademic Discipline (faculty pay ranges reflects 9-month annual salary)To learn more about Cornell's non-union staff job titles and pay ranges, see .Union PositionsThe hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell's union wages, see .Current Employees:If you currently work at Cornell University, please exit this website and log in to using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.Online Submission Guidelines:Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit on the HR website.Employment Assistance:For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email .If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email at.Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing .Notice to Applicants:Please read the required Notice to Applicants statement by . This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.EEO Statement:Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.2023-12-15EEO Statement: Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.Minimum Salary: 31200.00

Maximum Salary: 31200.00

Salary Unit: Yearly