Biobank Marketing and Communications Manager- CVM (Remote)

Biobank Marketing and Communications Manager- CVM (Remote)APPLY The Cornell Veterinary Biobank (CVB) team at Cornell University College of Veterinary Medicine (CVM), is seeking a mission driven Marketing and Communications Manager. CVB is an ISO 20387 accredited Core Resource at the Cornell University College of Veterinary Medicine providing biological material and associated data to the research community worldwide. It is also the home of the Dog Aging Project (DAP) Biobank; the DAP is an innovative initiative that brings together a collaborative, interdisciplinary, nationwide team of researchers to carry out the most ambitious canine science health study in the world, to improve our understanding of the aging process in both dogs and humans. In this role, you will serve as the primary lead on marketing and communications for the CVB, with a part-time commitment to the DAP Biobank operations.Responsibilities include:Strategic MarketingDevelop and execute an integrated marketing strategy that will increase visibility and sustainability of the CVB and DAP Biobanks, including a pre- and post-plan to assess impact.Continuous communication with CVB and DAP leadership to reach agreement on a plan and success metrics.Web DevelopmentDevelop web resources providing information and access to the CVB and DAP Biobanks.Provide guidance on marketing-related aspects of the CVB web presence and collaborate with stakeholders on the optimization and development of web content.Social Media and Communication ManagementManagement of the CVB and DAP Biobanks social media accounts, including implementation of editorial calendar, content development, audience engagement, analytics, and campaign strategy (organic and paid).Organize and facilitate communication with potential CVB stakeholders (clients, donors/funders, users/researchers).Collaborate with partners including DAP and various Cornell social media accounts for cross-promotion opportunities and brand/messaging alignment.Lead GenerationDevelop and execute integrated marketing plans that will consider and potentially include a range of vehicles/approaches including but not limited to direct mail, email marketing, conference marketing, search engine optimization (SEO), search engine marketing (SEM) to drive qualified leads.Cultivate leads and identify plans to convert those leads to action.Content DevelopmentCreate, maintain, and distribute marketing materials, including brochures, newsletters, presentations, blogs, and videos, targeted towards various stakeholders.Assist CVB leadership in the creation of progress reports for stakeholders.Partnership marketing with external collaborators for the creation of mutually beneficial marketing materials.Public Relations ManagementPrepare and edit materials, including speaking engagement abstract and presentations, and other publications for internal and external audiences.Manage the CVB user feedback survey program, including analysis of feedback data.Marketing and Communication EducationProvide guidance and expertise to the CVB, DAP and College of Veterinary Medicine on the development of marketing and communication training programs aimed at scientific, research, and clinical professionals.Business Model GenerationContribute to the update of the CVB business plan to support its financial, operational, and social sustainability goals.Perform other duties as requested.This position offers flexibility to work remotely but will require periodic on-site collaboration and travel to the office for team synergy. Proximity to campus is preferred to facilitate seamless in-person meetings and teamwork.This is a one-year term position with possibility of renewal based on funding and performance. We are unable to provide Visa sponsorship now or in the future, for this positionRequired QualificationsBachelor's degree in business, marketing, communications or a related field with 3-5 years marketing and communications experience or equivalent combination of experience and education.Experience with different web platforms (including Drupal), user experience, and web page developmentExperience with graphic design programs such as: Adobe Creative Suite programs, particularly, InDesign, Photoshop, Illustrator, and Premiere, along with email marketing platforms, such as Constant Contact, Mail ChimpExperience in developing, launching and evaluating results of marketing surveys, such as Qualtrics and Google FormsFamiliarity with Smartsheet for project managementPreferred Qualifications:Experience working in an academic environmentBiobank marketing experienceScientific writingWhat We Offer:Great benefits! Cornell receives national recognition, as an award-winning workplace for our health, wellbeing, sustainability, and diversity initiatives.A career ladder focused on career development and specialty advancement, with financial and mentorship support at every step3 weeks of paid vacationGenerous shift pay if applicable13 additional holiday days with generous holiday pay if you work on those daysAn award-winning employer provided benefits programComprehensive health care optionsAccess to wellness programsEmployee discounts with local and national retail brandsGenerous retirement contributionsImpressive educational benefits include tuition-free Extramural Study and Employee Degree Program, Tuition Aid for external education, and Cornell Children's Tuition Assistance programFollow this link for more information:Employees of the CVB must adhere to the CVB's quality management system, confidentiality statement, standard operating procedures, and organizational policies. Employees are expected to meet all of the Cornell University Staff Skills for Success, which are essential for individual and organizational success. Employees may be required to work outside of normal business hours, including occasional holidays, early mornings, evenings, and weekends.Who are we:Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research and public engagement mission.Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (Cornell.edu, multimedia production), Strategic Communications (communications plans, key messaging, campus statements, social media management), and Cornellians (digital alumni publication).Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all unit communicators. Familiarize yourself with Cornell's as well as the university's . University Job Title:Communication Spec IIIJob Family:Communications/MarketingLevel:Pay Rate Type:SalaryPay Range:$70,000.00 - $81,928.00Remote Option Availability:Fully RemoteCompany:Contract CollegeContact Name:Soubhagya ChattopadhyayJob Titles and Pay Ranges:Non-Union PositionsNoted pay ranges reflect the potential pay opportunity for each job profile. The hiring rate of pay for the successful candidate will be determined considering the following criteria:Prior relevant work or industry experienceEducation level to the extent education is relevant to the positionUnique applicable skillsAcademic Discipline (faculty pay ranges reflects 9-month annual salary)To learn more about Cornell's non-union staff job titles and pay ranges, see .Union PositionsThe hiring rate of pay for the successful candidate will be determined in accordance with the rates in the respective collective bargaining agreement. To learn more about Cornell's union wages, see .Current Employees:If you currently work at Cornell University, please exit this website and log in to using your Net ID and password. Select the Career icon on your Home dashboard to view jobs at Cornell.Online Submission Guidelines:Most positions at Cornell will require you to apply online and submit both a resume/CV and cover letter. You can upload documents either by "dragging and dropping" them into the dropbox or by using the "upload" icon on the application page. For more detailed instructions on how to apply to a job at Cornell, visit on the HR website.Employment Assistance:For general questions about the position or the application process, please contact the Recruiter listed in the job posting or email .If you require an accommodation for a disability in order to complete an employment application or to participate in the recruiting process, you are encouraged to contact Cornell University's Office of Institutional Equity and Title IX at voice (607) 255-2242, or email at.Applicants that do not have internet access are encouraged to visit your local library, or local Department of Labor. You may also request an appointment to use a dedicated workstation in the Office of Talent Attraction and Recruitment, at the Ithaca campus, by emailing .Notice to Applicants:Please read the required Notice to Applicants statement by . This notice contains important information about applying for a position at Cornell as well as some of your rights and responsibilities as an applicant.EEO Statement:Diversity and Inclusion are a part of Cornell University's heritage. We are a recognized employer and educator valuing AA/EEO, and we do not tolerate discrimination based on any protected characteristic, including race, ethnic or national origin, citizenship and immigration status, color, sex/gender, pregnancy or pregnancy-related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual's genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.Cornell University embraces diversity and seeks candidates who will contribute to a climate that supports students, faculty, and staff to all identities and backgrounds. We encourage individuals from underrepresented and/or marginalized identities to apply.2023-12-22EEO Statement: Diversity and Inclusion are a part of Cornell University’s heritage. We are a recognized employer and educator valuing AA/EEO, Protected Veterans and Individuals with Disabilities. Cornell University is an innovative Ivy League university and a great place to work. Our inclusive community of scholars, students, and staff impart an uncommon sense of larger purpose, and contribute creative ideas to further the university's mission of teaching, discovery, and engagement.Minimum Salary: 31200.00

Maximum Salary: 31200.00

Salary Unit: Yearly