The OpportunityDelaware North is hiring a Senior Marketing Analyst to join our team. As a Senior Marketing Analyst, you will work closely with the members of the marketing team and other analysts to take our reporting and insights to the next level. Providing the team with actionable insights and data-driven recommendation based on high-level statistical analysis of existing reports and data. As well as, integrating our first party data into quantifiable segments for targeting opportunities. If you like to innovate, enact change, and seek growth opportunities, apply now to join our team.PayMinimum – Anticipated Maximum Base Salary: $58458 - $76800 / yearIn addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .BenefitsAt Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
Collect, analyze, and interpret data from various marketing channels to identify trends and insights
Explore and employ data mining techniques to uncover valuable insights from various sources, including customer demographics, online behavior, and transactional data
Provide regular reports and insights to the marketing team, utilizing data visualizations and dashboards
Assist in the execution and analyzation of A/B tests to optimize marketing content, landing pages, and email campaigns to maximize return on investment.
Assist in the creation and roll-out of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools
Implement predictive modeling and forecasting to support long-term marketing strategies and budget planning
Qualifications
Bachelor’s degree in marketing, business, statistics, or a related field Minimum of 2 years of experience in a sales, marketing, or financial analyst role using data, analytics, and insights in a high volume, fast paced environment.
Technical expertise regarding data models, data mining, and machine learning techniques.
Experience with Microsoft Office including Excel, PowerPoint, Outlook, and Access; VBA experience preferred.
Experience using visualization tools such as Tableau or PowerBI, and data analysis tools, such as Google Analytics
Proficiency in programming languages such as Python, R, or SQL, and experience with data manipulation tools like Pandas, NumPy, or equivalent.
Must be authorized to work in the US without sponsorship.
Who We AreAt Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.