The OpportunityDelaware North is hiring a Search Digital Marketing Manager to join our team in Buffalo, New York. As a Search Digital Marketing Manager, you will be responsible for managing all aspects of the company's paid and organic search and paid media strategy and efforts. If you have lofty career goals, want a challenging role where collaboration and hard work are rewarded, apply now.PayMinimum – Anticipated Maximum Base Salary: $66500 - $89900 / yearIn addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/whatweoffer .BenefitsAt Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:
Medical, dental, and vision insurance
401(k) with up to 4% company match
Annual performance bonus based on level, as well as individual, company, and location performance
Paid vacation days and holidays
Paid parental bonding leave
Tuition and/or professional certification reimbursement
Generous friends-and-family discounts at many of our hotels and resorts
Responsibilities
Provide subject matter guidanceto team members and local businesses based on requests from stakeholders
Manage system access for Google platforms including Analytics, Adwords, Tag Manager, Search Console, Business Profile, and YouTube
Create and update standard operating procedures based on platform and organizational updates
Monitor and optimize campaign performance on Google, Expedia, Koddi, and DSP to achieve key metrics and objectives
Investigate and resolve invoice discrepancies for paid advertising platforms,monitor spending and adjust allocations based on campaign performance.
Utilize data-driven insights to define target audiences and audience segmentation to maximize reach, frequency, and engagement
Qualifications
Bachelor’s degree in marketing, advertising, business, or related field
Minimum of 5 years of working experience, with proven experience in paid and organic search strategies, paid media, demand side platforms, and managing people
Advanced experience with Google platforms including Adwords, Analytics, Tag Manager, Business Profile, and YouTube
Paid search, organic search, and paid media certifications preferred
Ability to manage budgets effectively and maximize ROI, set up A/B testing, and conduct keyword research and selection
Shift DetailsDay shiftMonday to Friday8 hour shiftWho We AreAt Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.