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Marketing Manager Buffalo, NY, NY (http://maps.google.com/maps?q=2375+South+Park+Avenue+Buffalo+NY+USA+14220) Job TypeFull-timeDescriptionLactalis American Group is currently seeking candidates to join our Marketing team in Buffalo, NY.Lactalis Group, the world leader in dairy, is a family-owned business with more than 85,000 pragmatic and ambitious professionals worldwide, committed to providing healthy and delicious dairy products that bring people together every day. At Lactalis, our core values ofAMBITION,ENGAGEMENT, andSIMPLICITYare at the heart of everything we do.If you’re looking for a unique experience with a company that offers strong brands, professional expertise, and a dynamic work environment that champions entrepreneurial spirit, hands-on responsibility, and real opportunity for career development, we want to hear from you!At Lactalis American Group, we are dedicated to building a diverse, inclusive, and authentic workplace and we know that our candidates come from many different backgrounds, cultures, and experiences. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job posting, we still encourage you to apply and share with us yourSTORY, yourPASSION, and yourEXPERTISE! You may be just the perfect candidate for this or other roles within our company. From your PASSION to oursThe Marketing Manager will be responsible for developing strategy and implementing plans and targets for assigned product lines/channels of business. Will organize and control assigned product line(s) from conceptual stages through product life cycles to optimize profit and meet marketing, financial, and corporate growth objectives by performing the following duties:From your EXPERTISE to oursKey responsibilities for this position include:
Participate in setting effective business strategy along with the Marketing Director to move business ahead and achieve high level objectives/metrics; demonstrate a deep understanding of brand strategy and the competitive landscape in which the brand operates, including key competitors, general market conditions such as milk pricing, the dynamic foodservice environment, etc. This would include “real time” understanding of what is driving our products and category trends in the market place.
Develop and execute effective annual marketing programs that build the brand in the long run and achieve targeted operating results as specified in the current year budget. Work collaboratively with key inter-dependences to construct this plan: Sales, Trade Marketing, direct supervisor, and senior management; actively monitor and adjust plans as needed during the operating cycle to assure that business results are met; develop best practices and continuously refine these.
In development of the annual plans, demonstrate expertise in the full marketing mix and utilize “best practices” to achieve business results. Monitor the market and proactively set optimal price points, recommending pricing action as needed. Work effectively and collaboratively with the Agency of Record (AOR) to develop and execute impactful advertising and promotions to achieve results and continuously improve best practices. Work with Sales and Trade Marketing to set appropriate distribution goals particularly with new products. Maintain an appropriate and optimal product range in terms of number of SKUs, sizes, etc., assuring that the mix is profitable and competitive in the market; monitors all plans and programs to determine ROI and effectiveness in delivering results.
Work closely with Sales and Trade Marketing to provide accurate budgets and forecasts pertaining to volume and mix; provides input in the area of upside potential and downside risk.
Contribute to new product strategy development for the assigned business area or product line; recommend appropriate new product projects consistent with strategy; lead new product reams in the achievement of new product launches, keeping the team on time, on budget and delivering the agreed upon volume and profit for new products.
Contribute to the development of key communication strategies such as brand strategy, copy strategy, etc.; effectively briefs the agency in all areas of communications work (i.e.: trade advertising and social media, etc.), provides sound input and direction to the agency on all such creative projects to deliver high impact creative.
Recommend and execute appropriate market research needed to guide new product development, and communications work like: trade advertising campaigns and other executions involving the expression of the brand positioning and strategy; continuously improves best practices.
Recommend and execute packaging graphics to assure that the brand image is contemporary, consistent with brand strategy, work closely and give direction to outside agency as required to achieve excellence in product presentation in foodservice.
Demonstrate strong expertise in the use of all business information systems that provide key information on the state of the business, including Discovery, NPD Supply Track, Datassential, and Technomic, etc.; routinely queries these systems, collaboratively develops and refines reporting to stay on top of business performance; proactively recommends improvements to increase visibility to performance; performs ongoing as well as ad hoc analysis as needed to understand business conditions; acts on findings to improve business results.
Demonstrate an in-depth understanding of the business P&L and actively manages marketing programs to impact results, including pricing, marketing spending, and all other marketing mix activities that impact volume and profit; works closely with Finance and direct supervisor to assure accuracy of financial reporting and when developing pro-forma P&Ls for products; actively monitors monthly results along with Finance to assure that the business is on track, and proactively recommends appropriate action when results are challenged.
Demonstrate commitment to a safe working environment that promotes the health and wellbeing of all employees and that will further contribute to the Company’s overall performance and success.
Travel and / or extended or off work hours may be required.
This description reflects management’s assignment of essential functions, it does not proscribe or restrict the tasks that may be assigned.
To fulfill these responsibilities, tools such as a computer, phone or, and / or allowance(s) may be provided.
Reasonable accommodations may be made to enable individuals with disabilities to perform these Essential Duties and Responsibilities.
Supervisory Responsibilities: Incumbent is responsible for the overall direction, coordination, and evaluation of these units in accordance with the organization’s policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems. RequirementsFrom your STORY to oursQualified applicants will contribute the following:Education
A minimum of a Bachelor’s degree in Marketing, Business Administration, Communications or other comparable discipline. MBA preferred.
Experience
4+ years related experience in a consumer package goods marketing position.
Food experience, and/or training; or equivalent combination of education and experience.
Specialized Knowledge
Significant computer skills and background and needs to be familiar with sophisticated sales reporting systems.
Skills / Abilities
Strong communication and analytical skills
Ability to coordinate a number of activities internally with a variety of departments and functions
Ability to read, analyze, and interpret general business periodicals, professional journals and/or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
#LI-HybridSalary Description$80,000 - $95,000
Vacancy caducado!