Marketing Data Analyst

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!We are seeking a talented and data-driven Marketing Data Analyst to join our Performance Marketing and Operations team. This person will translate complex marketing data into clear, actionable insights that shape our marketing strategy, campaign performance, web optimization, and customer engagement across the funnel.The Marketing Data Analyst will create and evolve dashboards, reporting tools, and reports for marketing activities and websites, with the twin goals of improving market intelligence across the organization and empowering data-driven decisions. This role will also support Marketing and Web Operations teams by implementing website analytics tracking and building automated reporting solutions to streamline performance monitoring and reduce manual data handling.Studies have shown that women and people of color are less likely to apply for jobs unless they believe they can perform every job description task. We strongly encourage and welcome applications from individuals of all backgrounds, including women and people of color, to apply for this role. We're eager to meet people that believe in our mission and can contribute to our team in a variety of ways - not just candidates who check all the boxes. We believe in fostering a diverse and inclusive workplace, and we recognize that unique perspectives and experiences contribute to the strength of our team. If you are interested in applying, we encourage you to think broadly about your background and skill set for the role. We value your potential, and we are committed to providing a supportive and inclusive environment where all individuals can thrive and contribute their best.Responsibilities include but are not limited to:Develop, maintain, and optimize dashboards and reporting templates—leveraging automation or AI tools where appropriate—to support business and marketing objectives.Translate data findings into clear, actionable recommendations to inform business and marketing strategies.Collaborate with cross-functional teams to understand data needs and to ensure accurate tracking, reporting, and insights delivery.Monitor and measure the effectiveness of marketing initiatives, providing ongoing performance analysis.Implement and maintain website tagging and web tracking using Google Tag Manager (GTM).