JOB SUMMARYA key collaborative partner of the Division leadership team, the Marketing Manager is responsible for developing and executing a sound marketing strategy to deliver a sufficient volume of qualified leads necessary to meet Division net sign-up goals.PRIMARY RESPONSIBILITIES
Leads all marketing planning, efforts and execution for the Division.
Oversee and manage Marketing Team direct report(s).
Collaborate with Division leadership on status of marketing strategy, results, and calls-to-action/offers.
Ability to analyze business problems and make thoughtful recommendations as it pertains to marketing strategies and tactics.
Demonstrates understanding of the role of paid, owned and earned media channels and how to effectively message across a mix of media types.
Monitors marketing performance against business objectives, analyzes ROI and adjusts plans/tactics as needed.
Produce weekly and monthly KPI reports for use by Division, Area and Home Office leadership.
With support of corporate media planning resources and in collaboration with Division/Area leadership, develop and approve annual marketing and media budget necessary to deliver plan.
Effectively manage Division budget(s) on an on-going basis with formal quarterly updates detailing brand & community actual and projected investment.
Establish lead goals by brand & community to achieve Division net sign-up plan, given local conversion and cancellation rates. Monitor progress against goals.
Develop marketing communications plan(s), including community priorities, advertising support needs, and message/offer strategy.
Collaborate with Division personnel for new community set-ups to ensure that the Division hits critical milestones, including target opening dates.
Act as primary point-of-contact for Pulte Interior Design.
Collaborate with corporate communications team on local PR needs.
Identify key competitors and stay abreast of local marketing activity.
Ability to successfully operate and adapt in an environment with changes to timelines and priorities
Capable of presenting and interacting with the Division/Area leadership with some ability to talk off script when answering marketing questions.
MANAGEMENT RESPONSIBILITIESWith Direct Reports
Ability to develop and guide direction of a marketing team
Ensures appropriate staffing to meet department needs
Utilizes recruiting and selection tools/processes to build organizational talent
Delegates work according to employee's abilities and skills
Evaluates employee's performance and plans for compensation actions in accordance with that performance
Provides developmental opportunities through identification of internal and external training opportunities
Creates opportunities for employee growth
Provides continuous coaching regarding functional and leadership standards (technical skills and behaviors)
SCOPE
Decision Impact: Division
Department Responsibility: Single
Budgetary Responsibility: Yes
Direct Reports: Yes
Indirect Reports: No
REQUIRED EDUCATION
Minimum Bachelor's Degree in Marketing or Communications or equivalent
REQUIRED EXPERIENCE
Minimum 5-7 years related Marketing communications/planning experience
Home building and/or real estate industry experience preferred
Understanding of advertising law and its application to the homebuilding industry
Ability to shift between strategic and tactical responsibilities
Understanding of and demonstrated skill at aligning marketing mix with key messages
Experience establishing and managing a budget
Effective problem solving, data collection and analysis skills
Strong oral and written communication skills
Team oriented with ability to establish credibility
PulteGroup, Inc. and its affiliates do not accept unsolicited resumes from individual recruiters or third party recruiting agencies (collectively, “Recruiters”) in response to job postings. If Recruiters nevertheless submit one or more unsolicited resumes to any employee at PulteGroup, Inc. or its affiliates without a valid written agreement in place for this position, it will be deemed the sole property of PulteGroup, Inc. and its affiliates. No fee will be owing or paid to Recruiters who submit unsolicited candidates, in the event the candidate is hired by PulteGroup, Inc. or its affiliates as a result of the referral, without a written agreement between PulteGroup, Inc. and through any means other than via our Applicant Tracking System.We are an equal opportunity employer (http://www.eeoc.gov/sites/default/files/migratedfiles/employers/posterscreenreaderoptimized.pdf) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. We will provide a reasonable accommodation to a qualified applicant with a disability that will enable the individual to have an equal opportunity to participate in the application process and to be considered for a job.This Organization Participates in e-Verify (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) Pulte Homes of Minnesota is an equal employment opportunity/affirmative action employer.California Privacy Policy (https://www.pulte.com/legal/privacy-policy)