GMOTORS.COM LOOKING FOR BDC SPECIALIST
Responsibilities
The BDC Specialist will be responsible for the daily processing of LEADS
Making outbound calls to bring in new leads. Manage inbound calls from new leads to set up sales appointments
Performs other duties as assigned
MUST HAVE EXPERIENCE IN BDC CAR SALES.
CALL MY CELL ALEXANDR AT 8567676060 EXT 8080 OR CELL 3478636189
How a BDC Should Work
For your automotive BDC to be successful, there are a few key points you should keep in mind.
1. Focus on Scheduling Appointments, Not Selling Automobiles
It's imperative your automotive BDC knows exactly what the goal is: to bring people in the door. While ultimately, the idea is to sell more cars as a result of the new leads, selling is the job of the salespeople. The BDC's responsibility is to bring in warm leads.Thus, when these people are communicating with potential shoppers over the phone, the conversation should focus on that individual's goals, needs, and desires. You're not trying to sell a car. You're trying to sell an appointment.
2. Staff Your BDC With the Right People
Because the BDC staff is responsible for welcoming new leads and warming them up to the idea of doing business with you, it doesn't make much sense to give this job to salespeople. Instead, these people should be experts in customer service. Getting a lead in the door is not about trying to sell them a certain vehicle. It's about explaining why your dealership is better than all the others. Do you have more variety to choose from? Are your financing options more flexible? Do you specialize in a certain type of vehicle?
If a potential shopper walks through the doors and engages with a salesperson, you already know they're likely very interested in purchasing. However, if a lead is merely talking to a BDC team member, the process has only just begun. The BDC staff needs to be excellent at communicating and connecting with people.
These qualities should be the priority when you're looking for people to staff your BDC, even if they aren't too familiar with the industry itself. That knowledge can be taught. Good communication skills are much harder to come by.
3. Have a Clear and Efficient Process for Following Up With Leads
The BDC's work doesn't happen overnight. Nurturing leads and fostering relationships with potential customers takes time and attention. This means you need a process for following up and continuing the conversation after the initial connection.
Having the right automotive lead response tool can make the process easier and more fruitful. For instance, Quotible makes it easy to communicate with shoppers. It will connect to your CRM, pull all lead information, and create a custom quote web page for a vehicle, personalized for that customer. All the salesperson has to do is send it. The salesperson will then be notified via text message when the customer opens the quote, giving the salesperson the opportunity to communicate with the customer in real time.
Without this process, it doesn't matter how good your BDC is. The leads will never pan out without a follow-up process.
Contact Quotible today to schedule a live demo of how we can help you send better quotes and sell more cars!