Samsung SDS is the digital arm of the Samsung group and a global provider of cloud and digital transformation innovations. Samsung SDS delivers enterprise-grade solutions and services in cloud, secure mobility, analytics / AI, digital marketing and digital workspace. We enable our customers in government, financial services, healthcare, and other industries to drive business in a hyper-connected economy helping them to increase productivity, safeguard assets, and make smarter decisions.At Samsung SDS America, we believe in empowering our people. You'll join a company that’s part of a global brand known for cutting-edge technology, innovation, and excellence. We offer a dynamic workplace where professional growth is prioritized, and you'll be supported in expanding your career in a technology-driven environment. Our culture of inclusion, integrity, and performance excellence means your work will be valued, and your skills will drive meaningful impact.About the roleSamsung SDS America is seeking an innovative and strategic Content Marketing Manager to spearhead our North America content strategy while localizing global marketing materials to meet regional needs. This role blends creative storytelling with strategic marketing to drive awareness, engagement, and traction for our brand and solutions. The ideal candidate will also take the lead in developing thought leadership content, optimizing distribution, and building impactful relationships with influencers and media partners.The Content Marketing Manager will focus on creation, optimization, and distribution of content for Caidentia (https://www.samsungsds.com/us/srm/caidentia.html) , our new eProcurement solution. This role demands expertise in writing technically accurate and engaging content tailored for enterprise technology professionals in procurement and supply chain domain.The ideal candidate will take full ownership of writing original, high-quality content, including blog posts, whitepapers, eBooks, use cases, case studies and solution-focused materials. Beyond writing, this role requires managing media syndication strategies and fostering collaborations with influencers to amplify content reach. Deep procurement and supply chain industry knowledge and experience in content marketing are essential.Content Strategy and Development
Create and execute a content strategy aligned with North America business goals.
Act as the primary writer for all technical and marketing content related to Caidentia, including blog posts, whitepapers, case studies, eBooks, website copy, and more.
Research and write compelling, technically accurate content that highlights Caidentia’s capabilities and addresses industry challenges.
Tailor content to procurement leaders, supply chain professionals, and enterprise executives, showcasing thought leadership and driving lead generation.
Research and write thought leadership pieces that position our brand as a direct procurement industry authority.
Collaborate with internal experts to publish insights on innovations, market developments, and customer pain points.
Partner with the marketing team for formatting and distribution, but retain complete ownership of the written copy.
Maintain a consistent brand voice across all content types.
Content Distribution and Promotion
Partner with digital marketing teams to optimize content distribution across channels, including social media, email campaigns, and SEO.
Build relationships with third-party publishers, influencers, and industry experts to amplify content reach.
Leverage analytics to track performance and continuously improve content effectiveness.
Influencer and Partner Engagement
Collaborate with influencers, bloggers, and content creators to co-develop authentic and impactful content.
Manage partnerships with third-party platforms and media outlets for guest contributions, co-branded materials, and sponsored content.
Engage with key voices in the industry to promote our brand and solutions.
Localization of Marketing Collateral
Adapt global marketing materials (e.g., brochures, presentations, product guides, and webpages) to meet the needs of the North America market.
Ensure localized messaging resonates with regional personas and business goals.
Partner with design teams to align visual elements with regional preferences.
SEO and Generative AI Optimization
Write SEO-driven content optimized for high search rankings and organic traffic growth.
Leverage generative AI tools and optimization strategies to ensure content is accessible, discoverable, and relevant for modern search and AI platforms.
Cross-Functional Collaboration
Work closely with product marketing, sales, and pre-sales teams to support product launches and campaigns.
Partner with subject matter experts to develop technically accurate and customer-centric materials.
Performance Analysis and Continuous Improvement
Use tools like Google Analytics and Eloqua to monitor content and collateral performance.
Provide regular reports with actionable insights to optimize marketing strategies.
Stay updated on SRM trends, SEO changes, and content marketing innovations to keep Caidentia’s content competitive and effective.
Requirements
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
5+ years of relevant professional experience as content developer, content writer, product marketing manager or similar role in SaaS company
3+ years of experience of content writing for a SaaS product
Domain knowledge of procurement and supply chain industries.
Proven expertise in creating high-quality content for various level from technical to C-level audiences.
Strong understanding of eProcurement solutions like supplier relationship management, source-to-pay, and procure-to-pay.
Understanding of procurement challenges and supply chain technologies.
Advanced SEO skills and familiarity with generative AI tools for content creation and optimization.
Excellent research, writing, and editing skills with attention to detail.
Experience in managing media syndication and collaborating with influencers.
Proficiency in content analytics tools (e.g., Google Analytics, Eloqua, SEMrush) and marketing automation platforms.
Certifications in SEO and digital marketing tools are a plus.
BenefitsSamsung SDSA offers a comprehensive suite of programs to support our employees:
Top-notch medical, dental, vision and prescription coverage
Wellness program
Parental leave
401K match and savings plan
Flexible spending accounts
Life insurance
Paid Holidays
Paid Time off
Additional benefits
Samsung SDS America, Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, status as a protected veteran, marital status, genetic information, medical condition, or any other characteristic protected by law.We are committed to providing reasonable accommodations to participate in the job application or interview process for candidates with disabilities. Please let your recruiter know if you need an accommodation at any point during the interview process.