Job description
We are looking for a results-oriented manager in its Marketing/Media team. As a member of the team, Marketing organization team, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences.
The ideal candidate can drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem. You will have direct hands-on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology.
The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer.
REMOTE in LA or Cambridge MA Monday- Friday
Pay: $76.00 per hour
Job responsibilities:
General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
Primary lead for Adobe DTM ad tagging in Javascript for the U.S. marketplace (All digital) to track conversions, optimize campaigns and boost return on investment
Understanding concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click, IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.), network sniffing tools like Charles proxy, and understanding of network payloads.
Understanding of advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc, and knowledge on ATT and SKAd network integrations and reporting.
Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
Understanding of cookie less advertising and cookie consent concepts
Understanding of user access management, SSO implementation, LDAP groups, access tokens etc.
Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing
DMP tech setup, infrastructure, cross-device targeting/reporting, CDP
Management of Data Onboarders
Site troubleshooting
SQL, ETL, knowledge on data transfer via S3, and SFTP
Deeplinking and DCO concepts
Develop and oversee quality assurance process to act as main point of contact cross functionally / cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc)
Ability to understand and transform business requirements into actionable tech/product requirements for feature developments
Basic Qualifications
Bachelor’s degree in Business, Marketing, Engineering or a related field of study
5+ years of experience in media, advertising, or marketing (within the mobile space is bonus)
Experience implementing brand positioning into marcomm and the customer experience
Experience managing a large budget and forecasting
Experience in working with external creative agencies and internal design teams
Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)
Preferred Qualifications
MBA or graduate degree
Have worked at a leading brand company or agency managing leading brands
Proactive and solutions oriented
Entrepreneurial spirit / ability to try different things with minimal direction
Established track record of creativity and innovation
Hybrid Monday- Friday
1364155
(#LP123)