Senior Manager, Healthcare Professional (HCP) ActivationLocation: Morristown, NJAbout the Jobpella, the Consumer Healthcare business unit of Sanofi, is the purest and third-largest player globally in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market.We have an unshakable belief in the power of self-care and the role it can play in creating a healthier society and a healthier planet. That’s why we want to make self-care as simple as it should be by being consumer-led always, with science at our core. Through our unique and balanced portfolio of more than 100 loved brands, including 15 global and local high-growth challengers such as Allegra, Dulcolax and Buscopan, we deliver our mission: helping more than half a billion consumers worldwide take their health in their hands.This mission is brought to life by an 11,000-strong team, 13 best-in-class manufacturing sites, and 4 specialized science and innovation development centers. We are also proud to be the first major fast-moving consumer healthcare company to achieve B Corp certification. Join us on our mission. Health. In your hands.As the Senior Manager, HCP Activation, you will be responsible for developing and executing comprehensive marketing strategies targeting healthcare professionals to drive brand awareness, education, and engagement – with the intent on building the credibility behind our brands, and in turn driving business results.Main Responsibilities:
Develop and execute a robust HCP marketing strategy aligned with overall business objectives, brand positioning, and target audience insights.
Conduct research and analysis (working with insights team and/or external partners) to gain a deep understanding of healthcare professional behavior, needs, and preferences. Utilize insights to develop targeted and data-driven HCP marketing plans.
Lead the development and execution of integrated marketing campaigns targeting healthcare professionals (linked to overarching brand strategies). This includes developing and implementing educational materials, digital marketing initiatives, medical conferences, speaker programs, thought leadership content, and engagement programs.
Work closely with internal teams such as medical affairs, sales, brand marketing, and creative/media/digital hub to ensure seamless execution and integration of marketing initiatives targeting healthcare professionals.
Identify, engage, and cultivate relationships with key opinion leaders and influential healthcare professionals to support brand advocacy and education initiatives.
Ensure all marketing activities targeting healthcare professionals comply with applicable regulations and guidelines, including industry codes and legal requirements.
Develop and manage the marketing budget for HCP marketing initiatives, ensuring resources are allocated effectively to drive maximum return on investment.
Develop and manage a sampling strategy for HCPs, ensuring alignment with applicable regulations and guidelines.
Establish key performance indicators (KPIs) for HCP marketing campaigns and regularly evaluate performance. Provide actionable insights and recommendations for continuous improvement.
Build and maintain strong relationships with key external stakeholders, including healthcare professional associations, medical societies, advocacy groups, and agencies, to drive collaboration and alignment on marketing initiatives.
About You
Bachelor's degree in marketing, business, life sciences, or a related field
5-10 years' experience in healthcare professional marketing, pharmaceutical marketing, or related roles within the healthcare industry
Strong understanding of the healthcare professional landscape, including knowledge of the healthcare system, relevant therapeutic areas, and industry regulations
Demonstrated ability to develop and execute effective marketing strategies and campaigns targeting healthcare professionals
Experience in developing educational materials, digital marketing initiatives, medical conferences, and engagement programs for healthcare professionals
Knowledge of compliance and regulatory requirements for marketing activities within the healthcare industry
Exceptional project management skills with the ability to prioritize and meet deadlines in a fast-paced environment
Strong leadership and interpersonal skills with the ability to collaborate and influence cross-functional teams
Excellent written and verbal communication skills
Proficiency in Microsoft Office Suite and marketing software/tools
Ability to adapt quickly to changing market conditions and healthcare trends
Knowledge of digital marketing strategies and emerging trends in healthcare professional marketing is highly desirable
Why choose us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention, and wellness programs and at least 14 weeks’ gender-neutral parental leave.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA#LI-SA#LI-HYBRIDPursue progress , discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video (https://www.youtube.com/watch?v=SkpDBZ-CJKw&t=67s) and check out our Diversity Equity and Inclusion actions at sanofi.com (https://www.sanofi.com/en/our-responsibility/equality-and-inclusiveness) !US and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health. We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-term chronic conditions.With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe. Discover more about us visiting www.sanofi.com or via our movie We are Sanofi (https://youtu.be/96EwNjb1TLo)As an organization, we change the practice of medicine; reinvent the way we work; and enable people to be their best versions in career and life. We are constantly moving and growing, making sure our people grow with us. Our working environment helps us build a dynamic and inclusive workplace operating on trust and respect and allows employees to live the life they want to live.All in for Diversity, Equity and Inclusion at Sanofi - YouTube (http://www.youtube.com/watch?v=SkpDBZ-CJKw&t=2s)