Digital Communication Specialist - Job Description Part-time, 30 hours, Mon-Thurs, 8AM-4PMEssential Functions/Responsibilities:Marketing for AVN – Fundraising and Agency
Develop and implement a robust social media plan for Atlantic Visiting Nurse, to promote our major fundraising events, including the Atlantic Visiting Nurse Rummage Sale.
Create social media content including photos, graphics, and video. Experience of creating short-form videos, Reels, preferable.
Schedule and track posts and events on agency social media channels.
Influencer marketing – identify and manage key social media influencers to promote our major fundraising event – the AVN Rummage Sale.
Manage email marketing campaigns targeted at large volunteer and customer base. Maintenance of email databases of volunteers and Rummage Sale customers.
Maintenance of AVN web pages on the AHS website.
Assist in development and production of printed materials, such as event signage, brochures, flyers, and snail mail.
Coordinate efforts with Corporate Marketing Team and outside vendors including graphic designer, photographer, web design and printer.
Media outreach – add fundraising events to What’s On guides. Identify possible media stories to promote fundraising events and work of AVN. Liaise with AHS PR team to draft and issue press releases.
Internal Communications
Schedule regular posts on internal system-wide social media channel, Workplace by Meta, to communicate agency news and accomplishments.
Take photos and create videos of agency events and news.
Manage regular e-newsletter for staff.
Create staff magazine twice a year.
General
The Specialist will partner with the Executive Director to build marketing plans, as well as drive, implement, monitor, and measure results of marketing activities to advance agency mission, strategic plan and business objectives.
The specialist demonstrates a strong understanding of marketing, critical thinking, and strategic counseling.
Represents the agency internally and externally.
Demonstrates project management skills and the ability to manage projects through the entire project life cycle.
Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance agency mission, strategic plan and business goals. Builds credibility with peers and internal stakeholders. Coordinate public relations services and events. Attend all events to insure adequate coverage.
Perform other duties as assigned.
Minimum Education: High School diploma or GED required Bachelor's degree Minimum Experience / Qualifications: Broad-based knowledge of marketing strategies Requires strong problem-solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication skills, project management, presentation skills, and interpersonal skills Must be able to work independently and collaboratively to prioritize and drive forward multiple projects Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity 2+ years’ experience managing social media for large brand and/or multiple entities in an agency or corporate setting Thorough knowledge of all social media channels, tactics and best practices, healthcare and HIPAA experience a plus Prior experience managing brand content on social media MS Suite knowledge- Word, Publisher, Power Point, Outlook and Excel Event planning / website management experience preferablePreferred experience:
Experience with social media scheduling software, such as Sprout.
Experience with email marketing software, such as Constant Contact.
Experience with graphic design editing software.
Experience with video editing software.
At Atlantic Health System, our promise to our communities is that anyone who enters anyone of our facilities, receive the highest quality care delivered at the right time, at the right place, and at the right cost. That commitment is also echoed in the respect, development and opportunities we give to our more than 18,000 team members. Headquartered in Morristown, New Jersey, we are one of the leading non-profit health care systems in the state, and committed to creating a Trusted Network of Caring®. Our facilities and sites of care include:
Morristown Medical Center, Morristown, NJ
Overlook Medical Center, Summit NJ
Newton Medical Center, Newton, NJ
Chilton Medical Center, Pompton Plains, NJ
Hackettstown Medical Center, Hackettstown, NJ
Goryeb Children's Hospital, Morriston NJ
Atlantic Rehabilitation
Atlantic Home Care and Hospice
We also have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group. We are part of Atlantic Accountable Care Organization, one of the largest ACOs in the nation, and are a member of AllSpire Health Partners.
We receiver awards and recognitions for what we provide to our patients, team members and communities. Below are just a few of our accolades:
100 Best Companies to Work For ® and FORTUNE® magazine (13 years in a row)
Best Places to Work in Healthcare - Modern Healthcare
150 Top Places to work in Healthcare - Becker's Healthcare
100 Accountable Care Organizations to Know - Becker's Hospital Review
Best Employers for Workers over 50 - AARP
Gold-Level "Well Workplace": Wellness Council of America (WELCOA)
CEO Cancer Gold Standard ™
One of the 100 Best Workplaces for Millennials" Great Place to Work® and FORTUNE® magazine
One of the 20 Best Workplaces in Health Care: Great Place to Work® and FORTUNE® magazine
Security 500: Security Magazine
Official Health Care Partner of the New York Jets
NJ Sustainable Business
Our Home care and Hospice teams work with more than our patients, we work with their families, inside their homes and in their community. When you join our team, you also join theirs, bringing them your comfort, compassion, education, and expertise. We celebrate these close connections every day, by delivering the best comprehensive home care and hospice services possible.
EEO STATEMENT
Atlantic Health System, Inc. is an equal employment opportunity employer and federal contractor or subcontractor and therefore abides by applicable laws to protect applicants and employees from discrimination in hiring, promotion, discharge, pay, fringe benefits, job training, classification, referral, and other aspects of employment, on the basis of race, color, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, citizenship status, disability, age, genetics, or veteran status.