DTC Marketing Campaigns, Digital Project Manager (Lead Analyst) - HybridSummaryAn exciting opportunity to shape the work of Marketing at The Cigna Group! This role is part of our Individual and Family Plans (IFP) business.This role will be responsible for managing and orchestrating the marketing campaigns supporting Cigna’s IFP business (both Medical and Dental) with a focus on digital asset management, direct response campaigns, customer retention, broker engagement, online tool support, and more. You will work with our internal partners including those in Marketing Strategy, IFP Product, Cigna Brand, Creative, Digital, PR, Research, Customer Communications, Corporate Communications, Social Media, Events & Sponsorships, and Legal & Compliance – to help create marketing communications that stand out in the minds of our brokers/consultants and customers. In addition, the role supports our Broker communication efforts with copywriting, editing and proofing - so we are looking for someone comfortable drafting and writing copy as well!High-level Responsibilities
Be a Subject Matter Expert for Marketers related to workflow tools, Compliance, IFP budgeting, online properties and other required systems
Manage high-profile campaign work from end-to-end
Be a key Contributor for Broker marketing work (both Medical and Dental)
Partner with the IFP business to help identify gaps and opportunities within Marketing
Draft professional marketing content to support our Broker partners
Detailed Responsibilities
Manage the IFP Open Enrollment campaign work (including work with internal creative agency, external creative agencies, and project management for the D2C and Broker support of Open Enrollment)
Manage a full review of our Open Enrollment projects post-implementation to document best practices and identify gaps or concerns
Support marketing submissions of Marketing Compliance and State Insurance filing processes
Assist with development of creative briefs and input briefs for use with vendors/agencies
Interact and manage vendor relationships for IFP
Manage URL Production for all Dental and Medical Marketing documents
Assist with online tool development, testing, and deployment
Assist with digital projects related to Cigna.com, mycigna.com, the Broker portal, and other associated web properties
Manage IFP marketing budget across all campaigns and review and approve invoices
Support creative needs for IFP Medical and Dental businesses, Broker communication, and Cigna Healthcare Small Group business needs
Draft email and minor creative content for Broker support on an as-needed basis (quick turn)
Assist with campaign tracking implementation
Ideal candidates will offer:
3+ years of relevant work experience at an Enterprise or Agency
Bachelor’s degree strongly preferred; MBA or Masters Degree desirable
Familiar with products from the Adobe and Salesforce marketing suites
Experience with workflow management applications such as Wrike, Workfront, Asana or Monday
Background drafting business communication and/or sales support content and messages
Analytical mindset that can understand complexity, yet strives for simplicity
Multi-channel marketing experience on a direct-to-consumer, analytically-driven marketing team
Experience managing both internal and external creative agencies
Experience in developing and executing against marketing plans
Strong project management skills; able to define tasks, establish schedules and influence partners to deliver on strategic objectives—and on time and on budget
Forecasting and budget management experience
Ability to work effectively in dynamic, rapidly changing, team-based environment
Must balance high-priority, long-term projects with short-term, immediate deadlines
Proven ability to lead in a heavily matrixed environment
Ability to foster collaboration and value others perspectives
Health insurance industry experience a plus, but not required
Ability to work from a Cigna office 3 days a week, as directed by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.About Cigna HealthcareCigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.If you require reasonable accommodation in completing the online application process, please email: [email protected] for support. Do not email [email protected] for an update on your application or to provide your resume as you will not receive a response.The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.