Director, Digital Product Camden, NJ WHO WE ARE:Founded by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) includes in its portfolio the Philadelphia 76ers, the New Jersey Devils, leading venue Prudential Center in Newark, N.J., the Delaware Blue Coats, and the Utica Comets. Led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. HBSE also strives to positively impact the local communities in which it operates through the powerful platform of sports.HBSE offers an energetic work environment built on collaboration, growth, and a quest to excel in everything we do. Prudential Center in downtown Newark, N.J. hosts more than 175 concerts, family shows and special events annually and is the fourth-ranked sports and entertainment venue in the U.S. by Pollstar and Billboard. It is home to the New Jersey Devils, a renowned NHL franchise with three Stanley Cup championships and a proud, passionate fan base.The Philadelphia 76ers organization is one of the most storied franchises in American sports, led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. The 76ers have attracted the industry’s top leadership talent from the NBA, NFL, NHL, MLB, MLS, UFC and NCAA, resulting in one of the most exciting, rewarding, and dynamic work environments within the sports industry. The 76ers offer a best-in-class workplace culture built on collaboration, growth, and a quest to excel in everything we do.OUR COMMITMENT TO DIVERSITY:At HBSE, we engage, represent and reflect diverse voices of employees, players fans and communities. We are dedicated to hiring the best talent that is reflective of where we live, work and play – across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.Job Description POSITION SUMMARY:The HBSE Digital Marketing and Product Team leads the centralized strategy and raises the bar for execution of our email, paid media, fan insights, and digital product programs. We are the primary drivers of digital customer acquisition and digital fan engagement on behalf of the New Jersey Devils, Philadelphia 76ers, and Prudential Center. We are looking for a Director to lead our Digital Product Management Team, ideating, designing and delivering strategic digital products and overseeing management of our digital products, primarily our websites and mobile applications. Working cross-functionally with Sales, Marketing, Partnerships, Strategy and Analytics, the Director will drive revenue and fan engagement via our digital products to meet HBSE goals while helping to deliver a robust fan experience.RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE BELOW:
Create strategic development plans for and oversee management of the Philadelphia 76ers website and mobile app.
Support website, app and related digital product management for the HBSE family of brands.
Drive SEO optimization of the HBSE family of websites
Lead digital product analytics efforts, ensuring best in class measurement and reporting of our digital products performance.
Lead and communicate digital marketing best practices and improve organizational understanding of the role of digital products in achieving company objectives.
Manage the Digital Products Team, including web developers, content publishers, SEO managers and outside vendors through the entire product marketing and management cycle including ideation and initial planning, budgeting, development, implementation, monitoring, optimization, analysis and reporting.
Work closely with peer organizations to optimize fan engagement, further driving ticket sales and sponsorship revenue.
Collaborate with CRM and digital marketing teams to connect and align digital products with email, paid media and related sponsorship and fan engagement campaigns.
Recognize the sports and entertainment industry requires flexibility in working extended hours including nights, weekends, and holidays as needed.
QUALIFICATIONS:
Minimum 5 years of relevant digital product experience
Experience with developing, launching and managing websites and mobile apps, including management of A/B testing programs
Experience with search engine optimization to hit organic impression, CPA, ROAS, and Engagement goals
Extensive knowledge of Google and/or Adobe Analytics
Experience creating reports and recommendations based on product performance
Ability to multi-task between concurrent assignments, prioritize effectively, and adapt quickly to changing priorities, assignments, and roles; detail oriented and works well under pressure
OUR BENEFITS:
Medical/Dental/Vision/Flexible Spending Accounts (all LGBT friendly)
Pretax Transportation Benefit
Generous parental leave policies
401K (100% up to 5% is matched, after 1 year of service)
Unlimited Paid Time Off
13 Paid Holidays
½ Day Summer Fridays
Complimentary or Discounted Sports & Concert Tickets
On Site Fitness Rooms
Other League & Partner Discounts
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.Skills & Requirements