NEW - Performance Marketing Specialist - Barcelona Based

We are looking for a Performance Marketing Specialist who will be accountable for the planning, execution, analysis, optimization, reporting and budget control of our paid traffic activities in our international markets. In the role, you will be working with Google and Facebook Ads, as well as utilising GA4 to analyse data further. You will incorporate testing and data as a daily part of your job to improve lead volumes, lead quality and the return on investment.  Duties: Responsible for managing our online lead acquisition channels (mainly paid search and paid social) in several markets and contribute to the strategy of the performance marketing team.   Optimization and creation of paid search, paid social, retargeting and display campaigns for multiple markets while working towards defined KPIs and targets.  Manage medium to large-sized budgets and leads forecast based on performance and to ensure the delivery of objectives.  Monitor campaigns’ results to identify potential issues and opportunities  A/B testing on landing pages, copy, market segmentation, bid optimisation to improve performance. Stay up to date with paid acquisition best practices and market trends, with an eye on new channels and competitor actions. Work together with our Content and Design teams to produce great performance materials and assets (banners, videos, landing pages).  Implement optimisations across all accounts to improve performance and efficiency.