Email Marketing Specialist (Marketing Specialist)

Join a dynamic marketing team to drive email marketing campaigns.Passionate about email marketing you will recommend improvements.Experience tailoring email marketing campaigns to diverse market segments, regulated groups desirable.   Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.As the Marketing Specialist (Email Marketing Specialist) you will work closely with your team leader, constantly striving to exceed expectations and surprise and delight Rest members. At times you may also assist and support retirement-focused activity depending on member and business priorities.Implement email marketing led campaigns.Support omni-channel marketing activity to deliver a target member experience that will engage and delight members so they wish to remain with Rest.Implement data-driven interactions that support the target member experience employing agile methodologies where required to deliver at paceExecute highly focused marketing campaign activities and content to retain members and support the retention of employer relationships via a range of channelsContribute to a small team of marketing professionals, living the Rest valuesBrief internal and external agencies to develop content that helps deliver on our mission to make super simpleWork closely with teams across Rest to ensure marketing activities are coordinated and aligned to Rest brand standards and the desired member