Marketing Communications Specialist

We are seeking a highly motivated and creative marketing professional to fill the role of Marketing Communications Specialist. This position will focus on creating and executing a digital content strategy across digital mediums (email, socials, website, etc.) to increase brand visibility and support awareness and lead generation efforts. The person in this position is specifically charged with managing segmented email marketing audiences and communicating the appropriate messages to the right audience in a timely manner. In addition, this role owns the continued growth of Somfy’s multi-brand organic social media presence in North America.Content Strategy:  Collaborate with various internal teams to develop and implement a content and email marketing strategy that aligns with broader company objectivesContent Creation:  Own social media, email, video, and web content creation for B2B and B2C audiences.A/B Testing:  Conduct tests to optimize subject lines, body text, design, calls to action, etc. in order to improve open rates, click-through rates, conversions, and engagement.Segmentation:  Create and manage segmented email lists to deliver targeted messages to specific B2B and B2C customer audiences, ensuring relevant, personalized, and timely contentAutomation:  Develop, maintain, and improve automated email workflows, drip campaigns, and trigger-based emails to engage customers throughout their journeyData Analysis:  Monitor email and social media performance, analyze metrics, and provide actionable insights to optimize for better results.Visibility:  Curate a shareable content calendar for your emails, social posts, blog posts, press releases, and PR articles so there is visibility and room for collaboration across[KJ1]  the organizationDevelop Social Media Presence:  Curate social media content for B2B and B2C audiences, enhance engagement across Instagram, Facebook, LinkedIn, X (Twitter), and YouTube, and monitor brand sentiment.Website:  Write and/or edit webpage and blog content for B2C and B2B sitesConsistency:  Ensure cohesive messaging and consistent brand voice across all channels.Public Relations:  Manage and work with external digital marketing and/or PR agencies as needed.