Marketing Specialist

The Marketing Specialist will lead the development and execution of event planning including tradeshows, webinars, seminars and other meetings.Execute trade show planning including overseeing the go-no-go decision-making process for events, securing booth space, managing and securing booth materials, managing logistics, tracking costs and ROI.Lead the process for identifying and securing opportunities for SGS Subject Matter Experts to participate in conference presentations and poster sessions.Plan and execute webinars, seminars, sales and leadership meetings, and other corporate events.When necessary, travel to events to serve as on-site event lead.Appropriately track and leads, results and feedback from all eventsManage inventory or giveaway items and literature used for eventsAssist in creation of new graphics and literature for eventsExecute promotions for all events, including e-blasts, social media and other promotional efforts required.Conduct research to analyze competitive landscape, market trends and customer behavior and prepare reports by collecting, summarizing and analyzing dataContinually seek and research new sources of prospective customers while providing recommendations to marketing and sales leadershipExecute marketing campaigns and perform special projects and other related duties as requested by management and the business development teamExecute all marketing activities accurately, on time, with proper approvals, and within budgetTracks performance metrics for all programs