Sr. Analyst, Marketing Strategy & Analysis

At Peacock, we know life is complicated but believe entertainment shouldn’t be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.  This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we’re committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.The Marketing Strategy and Analysis (MS&A) team aims to improve the efficacy and efficiency of activities across the Marketing org through detailed analysis, strategy development, and structured planning approaches. As the Senior Analyst, MS&A Brand, you will be assisting with acquisition strategies, audience prioritization, and growth of organic social, ultimately driving awareness of and affinity for the Peacock offering.Responsibilities include, but are not limited to:Brand Marketing Evaluation: In partnership with Consumer Insights, Decision Sciences, Brand Marketing Planning, and other cross-functional partners, help to evaluate the impact of brand marketing and brand campaign efforts across the marketing funnel, from acquisition to affinity. Demonstrate a flexible mindset in pivoting measurement approaches as needed, and ensure team focus against meaningful KPIs that ultimately ladder back to broader Peacock business objectives.Brand Competitive Analyses: Leveraging a variety of internal and external insights, and in close partnership with Consumer Insights, develop a dynamic view on competitive streaming and consumer brands, with a focus on identifying leading indicators of brand love. Help to keep the Peacock organization apprised of relevant competitive/industry insights and collaborate to incorporate key learnings into ongoing Brand workstreams.Audience-First Analyses and Framework Development: Support efforts cross-functionally across key stakeholders, including MS&A, Consumer Insights, Brand Planning, Title Planning, Social, Partnerships, Earned Media, Investment/OOH, Network Programming, and others to 1) identify priority audience segments with highest potential for penetration and market share growth, and 2) develop calendarized go-to-market strategies informed by the above. Communicate findings across the Peacock organization to evangelize clear and actionable insights.Organic Social Strategic Approach: Support MS&A Brand Social lead(s) in ongoing social KPI tracking and development of strategic recommendations and pivots for social partners. Proactively monitor the competitive entertainment brand social landscape to identify key trends and insights on the horizon, to help future-proof the Peacock social footprint.