Senior Data Analyst

As a Senior Data Analyst in the Customer and Activation function, you will be responsible for analyzing customer and consumer behavior to turn data into insights that will steer strategic direction. Your role involves utilizing various data sources and research methodologies to understand customer preferences, identify market opportunities, and evaluate the effectiveness of customer strategies.  Your role oversees data management and collaborates with cross functional teams to leverage data to drive customer centric strategies across all areas of the business, as well as evaluate impact of our actions.  You use global reports, tools and way of working, and build your own analyses to provide a solid understanding of your region’s consumer landscape. This hybrid role reports into our Regional Customer Insights & Analytics Manager and is based out of New York, NY.A Day in the LifeWorking at H&M means no two days are ever the same, but a typical day will include the following responsibilitiesConduct in-depth analysis of consumer behavior, including purchasing patterns, preferences, and motivations.   Utilize and analyze CRM data to gain insights into customer behavior and customer base health. Visualize customer data to identify trends and opportunities to optimize customer engagement to support stronger CLV.  Arrange, share and present data in digestible format tailored to many types of audiences across the organization.Collaborate with Omni Sales teams (Customer Activation, Merchandising, Digital and Expansion) teams to ensure brand strategies are aligned with customer insights and effectively communicate the brand's unique value proposition.Partner with global to utilize frameworks to drive customers through their journey and identify opportunities for improving customer experience and engagement.  Collaborate with global insights teams on shared analysis and priorities. Utilize market research data, surveys, and customer feedback as a complement to internal data to identify strengths / weakness of our commercial strategies and make actionable recommendations.Support with routine analyses and FUPs as well as ad hoc requests, as determined by business strategies and needs. Partner with Insights & Analytics Manager and fellow team members to ensure that all analyses are performed within deadline and prioritized based on projected business impactPerform regular FUPs (weekly, monthly, quarterly) on customer base development, and support with any necessary goal-setting processes