Retail Strategy Director

The expected salary range for this role is $115,000 - $125,000 USD per yearReporting to the VP, Retail Media, the Retail Strategy Director leads ecommerce shopping strategy across client brands, developing insight-driven briefs and guiding the creation of effective, results-oriented campaigns. Collaborating closely with creative, media, data, and commerce teams, they ensure strategic alignment across the full funnel—delivering impactful retail experiences that drive business growth, strengthen client relationships, and support pitch success.ResponsibilitiesDevelops compelling and original retail strategy by leveraging commercial, shopper, ecommerce, and category data to uncover insights that drive performance for both existing clients and new opportunities.Writes exceptional, insight-led creative briefs that inspire retail media, performance creative, and omnichannel activations across the customer journey.Communicates and presents clearly and persuasively, translating complex retail and commercial challenges into clear, actionable thinking for clients and internal teams.Understands the retail landscape deeply, across channels (DTC, Amazon, Wwalmart, Target, Criteo retailers, wholesale, and bricks-and-mortar) and formats, to guide strategic decisions and drive relevance.Works within proprietary Jellyfish tech and third-party retail tools (e.g. Jungle Scout, Stackline, Profitero) to track market share, identify growth opportunities, and measure category trends.Analyzes the competitive landscape—assessing pricing, assortment, and promotional tactics—to uncover strategic white space and inform campaign or content strategy.Partners with clients on promotional strategy, contributing to go-to-market planning, seasonal initiatives, and full-funnel execution.Develops trusted relationships with retail and marketing clients, understanding their commercial priorities, category dynamics, and organizational structures.Understand the retail & shopper relationships and the importance around those insights.Brings agility across a range of retail categories and challenges, flexing between campaign strategy, ecommerce planning, merchandising, CRM, and loyalty.Identifies and activates business growth opportunities, including cross-selling Jellyfish capabilities (e.g. retail media, creative automation) and upselling solutions aligned with client needs.