Media Supervisor

WHAT DOES A MEDIA SUPERVISOR DO?As the ideal candidate, you will have a strong understanding of media planning/strategy and buying, with expertise in both strategic development and execution. In this client-facing role, you'll lead the creation of tactical media plans, generate strategic insights, manage campaigns from start to finish, and provide guidance on campaign optimization. You will oversee the day-to-day execution of media plans, mentor the team, and ensure campaign success.You will focus on managing direct buys across both online (e.g., Digital Direct, OTT/CTV, Audio, Podcasting) and offline (e.g., Linear TV, OOH, Print, POC) media channels. You will lead the selection and negotiation with media partners, ensuring campaigns align with client goals. Your expertise with tools like Prisma and research platforms will ensure seamless execution and optimization.You thrive in a fast-paced environment, balancing multiple projects, meeting deadlines, and maintaining a positive, collaborative attitude. Strong analytical and communication skills, combined with a drive to deliver results, are key to your success.RESPONSIBILITIES:Planning Responsibilities:Lead the media planning kick-off to ensure strategic direction and alignment with client goals.Stay informed about marketplace, competitive, and target trends to guide planning decisions.Use Eversana Intouch’s planning, evaluation, and buying tools for landscape analysis and media plan development.Drive audience insights and channel strategy to optimize targeting and media effectiveness.Develop and articulate media strategies, including media channel mix, budget allocation, and rationale to ensure the team is set up for success.Collaborate with channel experts to create a holistic, integrated media approach aligned with client goals.Coordinate the creation and presentation of media strategies and plans to clients.Lead weekly status meetings and take ownership of status documents.Collaborate with internal teams to ensure alignment on deliverables and client needs.Assist the Director and/or Group Media Director in achieving cross-channel media plan goalsBuying Responsibilities:Own the RFP process, rank proposals, and contribute to vendor negotiations and media partner selection.Oversee campaign execution, including the day-to-day implementation, optimization, and reconciliation of campaigns.Ensure accurate budget management, media buys, and reconciliation, optimizing spend as needed.Approve media activation documentation and ensure it aligns with client deliverables.Guide planners and senior planners in developing accurate traffic sheets, managing trafficking, and creating accurate traffic sheets and Creative Asset Trackers (MRD) in alignment with Account Management/PMs to meet client/campaign requirementsEnsure successful tracking, optimization, and reporting of all campaigns, collaborating with analytics teams to provide insights for monthly and quarterly reporting (QBRs).Oversee billing processes, ensuring accuracy, resolving discrepancies, and meeting deadlines.Collaborate with activation channel experts to create a holistic media approachCollaborate with Account Management, PMs, creative, and Data Science/Analytics teams to ensure smooth campaign execution.Maintain communication with the VP, Group Media Director, and Director on campaign updates and issues.Mentor Senior Associates on traffic workbooks and media buys.Provide insights and recommendations to support new business development when needed.