ERetail & Trade Marketing Consultant

E-retail + Trade MarketingNegotiate seasonal co-opCreate and share finalized co-op plan for leadership reviewManage monthly communication + updates with retailersGather and share all assets for retailer co-op programs from HQKey contact for asset approvals for retailer co-op programsManage dialog with key account leads (sales directors)Ensure retailer execution of all co-op agreed upon activationsShare monthly updates regarding status of retailer co-op, inputs into businessreviewReceive all retailer recaps + analysis, summarize and present for US + HQStrategy + RoadmapCreate and manage roadmap + milestones for US e-retailMonitor and evaluate .com performance at each retailerBrand AdherenceEnsure US.coms adherence to MFK brand guidelinesResponsible for all catalog updates (PDPs, site placements, etc)Manage catalog of all retailer specifications, needsShare updated e-retail campaign toolkits for local needs w/ retailersCompetitive InsightsGather and share updated e-CRM programming (newsletters, etc)Ongoing competitive analysis to ensure MFK competitive advantageMonitor and communicate retailer promotional offers (% off, EGC, etc)Recapping and AnalysisShare monthly reporting for ongoing activations, final analysis and go forward strategyMonthly, quarterly, recapping for HQ + US team