Coordinator, Multiplatform Strategy & Planning

The Multiplatform Strategy & Planning Team works in conjunction with the larger Television and Streaming Marketing Group to help ensure the successful launch of programming across the calendar year, with a specific focus on promotion across Linear Television and Digital Platform.The Multiplatform Scheduling Coordinator will be scheduling and coordinating promotional assets to support linear and multiplatform for Bravo. This person will support the overall owned media planning strategies and help generate brand awareness by ensuring that all priorities are being effectively and efficiently promoted on-air, on Peacock, on demand, and on other platforms. This person must be skilled in data and analytics, strategy, and planning with the ability to hit hard deadlines, troubleshoot, multitask, and pivot at a moment’s notice.Responsibilities:Help maximize viewership by strategically planning and scheduling campaigns to maximize reach, frequency, and conversionPlan and schedule across platforms according to marketing priorities, understand premiere plans, rollout, and stunt strategiesGather, utilize, and interpret data to inform strategy and schedulesAdjust scheduling as needed when programming or format changes occur, communicating closely with broadcast facilitiesIn conjunction with Multiplatform team members, assist in outlining campaign deliverables and commissioning promo content, relaying Multiplatform strategy and communicating closely with Production/Creative teams to ensure timely delivery of assetsCreate all promo campaigns in asset management system, scheduling system, and optimizer system with promo codes, versions, flight dates, lengths, and revisions, ensuring the most up to date and accurate data is maintained and swapped as neededCommunicate asset and trafficking instructions to execute strategy across Peacock and other non-linear platformsCollaborate across multiple teams, staying up to date with everchanging priorities in a fast-paced environment, tracking schedule changes, creative revisions, etc., and updating all respective documents and teams as neededCommunicate closely with counterparts across the Multiplatform Planning team, relaying promo priorities and scheduling nuancesProvide asset information for cross network and Symphony supportExecute incoming cross network and Symphony strategy on linear for top Comcast/NBCU priorities including Film, Sports, Peacock, Entertainment, News, etc.Assist with compiling and reconciling on-air schedules for post campaign analysis, pulling post-log reports, and analyzing campaign effectiveness to provide recommendations for future strategy and planningTroubleshoot and problem-solve, working with all teams to investigate and resolve discrepancies and managing missing assets for scheduling needsKeep up to date with entertainment, content, and industry trendsFacilitate promo changes with Master Control during off hours as needed