Business Development Manager (Spirits Sales)

The Business Development Manager (BDM) is a full-time, exempt position focused on building the Hotaling & Co. brands by calling on key on and off-premise accounts.  The position is focused on building and managing key account relationships, driving quality distribution and menu placements, and executing staff trainings and specialty events for the portfolio. The territory spans across the New York metro area with an emphasis on Manhattan, Brooklyn and Long Island . The ideal BDM candidate will have wine/spirits and/or hospitality experience.Salary range: $80-100k baseReportingThe BDM reports directly to the Regional Sales Manager.Key Roles:Distribution and Key Account ManagementAccountable for driving high quality distribution of HAC brands in identified target accounts, and developing new prospects within assigned territory.Call on key accounts on an ongoing basis to review our brand priorities, execute events to drive sales at account level, and train account staff on brand attributes and selling points.Secure back-bar distribution, visibility and impactful menu placement plan in target accounts to enhance consumer pull and rate-of-sale.Guide accounts in effective merchandising through proper shelf management and brand visibility, and ensure brand marketing materials and displays are utilized within your assigned account base.Responsible for developing and maintaining sustainable records of sales achievements/quotas and an organized list and plan for both on and off premise accounts.Relationship DevelopmentBuild and maintain effective business relationships with the trade, bartending community, distributors, gatekeepers and local market influencers.Collaborate with distributor on brand and sales objectives, through ride-withs, team meetings, and general sales meetings.Education and TrainingConduct product education / samplings, educate store personnel and consumers and complete post sampling recap.Develop and manage spirits master classes for key accounts and consumers, ensuring we are top of mind in the mixology/ bartending community and within our top tier accounts (both on and off-premise).Events & ActivationHelp source consumer and trade events to generate trial and awareness of our brands, while appropriately integrating the appropriate brand messaging and experience.Set up and attend brand building promotions, on premise and special events (retailer & consumer samplings, brand launches, cocktail contests, pairings, etc).Develop and promote specialty cocktails for brands, accounts, and PR efforts.Local Market InsightsMonitor and report competitive activity, brand movement, pricing, and distribution penetration and highlight opportunities to Marketing and Sales team.