Analyst, Insights & Measurement

The Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective in delivering client KPIs? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?The Analyst position will be responsible for supporting their team in developing, executing and delivering cross-funnel campaign measurement. The role provides the opportunity to support measurement across linear, digital and social, as well as key tentpole events (e.g., BravoCon, Billboard Latin Music Awards, and sports properties like NFL Sunday Night Football & FIFA World Cup). The highly visible role also plays a critical cross-functional role, working across internal stakeholders, clients and agencies. Candidates should be passionate about entertainment and the media business.In this role, you must be able to use research and:Pull data from research tools, dashboards and data files from vendors to gather insights about campaign performanceCreate presentations that communicate campaign results, insights and recommendations in visually compelling formatsEngage with internal stakeholders and outside vendors to ensure campaign elements are measured, project milestones are adhered to, and results are delivered within deadlinesSupport supervisor and the broader Impact team on key Sales priorities and initiativesAssist in the development of case studiesThe Ad Sales Insights & Measurement team is seeking an Analyst to join our growing Impact team. We are a strategically orientated group that partners with agencies and clients to measure the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and properties. We provide insights to our clients about how their campaign performed across the purchase funnel. We answer key questions including: How did advertising with NBCU deliver on KPIs and help solve the client’s business challenges? Which NBCU content or property or platform was the most effective in delivering client KPIs? What best practices from all measurement projects can be leveraged to maximize the effectiveness of future campaigns?