Senior Marketing Manager (B2B)

We are looking for Regional B2B Senior Marketing Manager to join our team, reporting to the Head of Marketing for South Asia and Sub-Saharan Africa region. This role involves full ownership of the regional digital marketing strategy, driving partnerships, account-level marketing, and delivering measurable outcomes. Key responsibilities include planning and executing impactful marketing initiatives to meet partner needs, enhance customer acquisition and retention, and achieve value-driven metrics. The role requires informed decision-making, strategic prioritisation, and collaboration across departments while fostering an inclusive and ethical culture. By aligning regional efforts with global best practices, this position plays a vital role in market expansion. Plan and execute annual marketing activity on a designated portfolio and/or customer channel, ensuring that agreed objectives and targets are met.If you’re a strategic thinker and can use data to evidence and rationalise your marketing plans, whilst working to budget, this role could be for you! What you'll be doing:Design and execute targeted marketing campaigns and account-level initiatives to drive customer retention.Lead the strategic development of digital marketing activities to develop and deliver an impactful marketing strategy for scaling outreachLead a team of Omni-channel Marketers to create targeted and engaging marketing campaigns to attract and acquire our target audienceManage the annual budget for B2B marketing spend. Track performance against this and analyse channel ROI to take corrective action where neededUse insight gained from data analysis of marketing campaigns to inform proposals, decisions, and recommendations for action or change to senior leadershipDelivering and ensuring customer personalisation through consistent campaign management and development of appropriate messaging for key personas and data segments based on value propositionsBuild effective long-term and strategic relationships both internal (commercial, editorial, other departments) and external (e.g. funder partners, authors, societies, organisations) and have the ability to effectively influence outcomes.Monitor market trends, competitor activities, customer needs, and technological advancements, and share key insights with the team.Organise and lead events & conference participation to ensure successful execution and enhanced engagement. Analyse metrics to evaluate effectiveness and drive continuous improvement.Accountable for managing own learning, taking responsibility to identify and develop skills gaps.