Reporting to the Associate Director, Digital marketing, the Senior Manager, Paid Media Specialist is responsible for managing the execution of Cornerstone’s global paid SEM programs.In this role you will…Executing CSOD digital strategy for one or more of the following marketing programs targeted at prospect and customer audiences: paid search, pau-per-click directory listings, website retargeting, display and video campaigns.
Managing global paid search strategy, including:
Search, Display, and Video campaign setup and management
Keyword research and negative keyword identification
Creative development
Landing page optimization
Retargeting strategy
Campaign reporting
UTM creation and assignment
Managing global directory listings strategy:
PPC bidding oversight
Listing content
Data integrations with CSOD MarTech
Program administration
Enforcing best practice adherence to all optimization standards to ensure all paid search campaigns comply with search engine and organizational policies.
Updating budgets
Producing communication on program performance
Submitting and monitoring purchase orders and billing
You’ve got what it takes if you have…
Proven working experience in digital marketing, preferably within a SAAS or B2B industry
Experience analyzing web traffic in Google Analytics (preferably GA4) and identifying improvement opportunities
Experience with development and implementation of paid search campaigns
Experience working with creative teams
Experience working with external contractors & vendors
Ability to multi-task, prioritize, and adhere to deadlines while maintaining attention to detail and quality.
Excellent communication and collaborative skills
Degree/diploma in Business, Marketing, Journalism, or a related field
Excellent desktop computer skills including MS Office, and other publishing tools
Combined knowledge of online marketing and product marketing preferred.
Capability of working independently while also being a strong, passionate team player on projects
Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
Consideration for privacy and security obligations
Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, color, gender, age, sexual orientation, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at [email protected]