Become a part of our caring community and help us put health firstIn the fast-paced, ever-growing world of healthcare, Humana relies on the latest technology and trends for sharing and storing information, communication, and security. The Marketing, Regulatory and Operational Communications team is seeking a skilled Senior Marketing Campaign Developer with expertise in utilizing the Adobe Experience Platform (AEP). The ideal candidate will possess strong knowledge and experience creating audiences utilizing AEP. As a vital member of the team they will play a crucial role in developing and optimizing audience segments to enhance our marketing strategies and drive business growth.As a Senior Marketing Campaign Developer (Senior Professional, Database Marketing), you will collaborate closely with our marketing and analytics team to leverage the Adobe Experience Platform (AEP) for audience development. You will be responsible for extracting, transforming, and loading data to create actionable audience segments. Additionally, you will contribute to the integration of various data sources and ensure the seamless flow of information across systems. Your insights and expertise will be instrument in optimizing our marketing campaigns and improve customer targeting strategies. You will implement best-known practices and develop key relationships with all impacted business areas.
Partners with associates in other business areas to define business needs and help translate those needs into system requirements
Utilizes Adobe Experience Platform (AEP) to create audiences using attributes and events
Assists in creating processes and best practices for audience development and marketing automation
Assists in implementation and configuration of the Adobe Experience Platform (AEP), including customization and integration with other systems
Collaborates with cross-functional teams to understand marketing objectives and translate them into audience targeting strategies
Collaborates with business partners to implement communication strategies through campaign development, enhancement, and maintenance
Optimizes audience segmentation and targeting based on performance metrics and insights
Provides consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
Works with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
Continually identifies ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
Develops an appropriate knowledge of Humana's vision and strategy as well as program design in order to support business strategy
In addition to being a great place to work, Humana also offers industry leading benefits for all employees, starting your FIRST day of employment. Benefits include:
Medical Benefits
Dental Benefits
Vision Benefits
Health Savings Accounts
Flex Spending Accounts
Life Insurance
401(k)
PTO including 8 paid holidays, one personal holiday, one day of volunteer time off, 23 days of annual PTO, parental leave, caregiving leave, and weekly well-being time
And more
Use your skills to make an impactRequired Qualifications
3+ years of experience as a campaign audience developer
Experience in audience segmentation and targeting including Adobe Campaign OR Unica OR SalesForce Marketing Cloud
Familiarity with SQL and database management
Experience with documenting and/or gathering requirements
Database marketing experience including campaign management and coordination, end-user needs identification, specification of content and testing requirements
Experience with Ad-hoc query tools and data repositories that support data extraction
Experience working with cross functional teams including Information Technology and in-line business teams (e.g. Marketing Communications, Clinical, Web)
Possess a keen analytical mindset and the capability to independently navigate and address various priorities
Experience in creating processes and best practices for audience development and marketing automation
Preferred Qualifications
Master's Degree in Marketing, Communications or Business
Prior health insurance industry experience
Experience in Adobe Experience Platform (AEP) creating audiences using attributes and events
Experience with other marketing automation platforms and CRM systems
Knowledge of data privacy regulations and compliance standards
Experience documenting and developing new and existing processes
Additional InformationThis role is a nationwide remote role. Candidate must be able to accommodate EST time zone.Work at Home/Remote RequirementsWork-At-Home Requirements
To ensure Home or Hybrid Home/Office associates' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office associates must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended to support Humana applications, per associate.
Wireless, Wired Cable or DSL connection is suggested.
Satellite, cellular and microwave connection can be used only if they provide an optimal connection for associates. The use of these methods must be approved by leadership. (See Wireless, Wired Cable or DSL Connection in Exceptions, Section 7.0 in this policy.)
Humana will not pay for or reimburse Home or Hybrid Home/Office associates for any portion of the cost of their self-provided internet service, with the exception of associates who live or work from Home in the state of California, Illinois, Montana, or South Dakota. Associates who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office associates with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Our Hiring ProcessAs part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.#LI-LM1Scheduled Weekly Hours40Pay RangeThe compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$76,800 - $105,800 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.Description of BenefitsHumana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About usHumana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.Equal Opportunity EmployerIt is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or because he or she is a protected veteran. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=HumanaWebsite.