Senior Marketing Business Partner - Education

The Senior Marketing Business Partner - Education will lead the development and execution of marketing strategies that deliver against the objectives outlined in the Aspect Education Business Plan. The role will serve as a strategic marketing advisor and implementor, collaborating closely with the business unit to promote quality education initiatives, increasing external awareness of Aspect's value proposition, driving enrolments, fostering satellite partnerships, and supporting advocacy efforts in line with Aspect's mission to provide high-quality education for students on the autism spectrum.Act as the primary marketing liaison for the Education business unit, understanding their objectives and translating them into effective marketing strategies.Provide strategic advice to stakeholders on marketing trends, best practices, and campaign opportunities.Lead and create integrated strategic marketing campaigns to build the Education value proposition, aligned with Business Plan/Service Level Agreement and leveraging appropriate channels with measurable ROI, KPIs and outcomes. Working with the Head of Partnerships for Education, develop and implement an acquisition campaign to attract new satellite partnerships including articulation of the satellite value proposition.Contribute to advocacy efforts by preparing materials for presentations and media engagement, ensuring alignment with the new advocacy strategy.Ensure all marketing activities adhere to brand guidelines and contribute to a consistent brand voice and identity.Drive awareness and advocacy for the brand across target audiences.Oversee the creation of collateral to support the Aspect Education Teaching and Learning framework.Provide ongoing marketing support to individual schools, ensuring alignment with their School Improvement Plans.Work with internal teams to support workforce strategies and promote the Aspect Education Employee Value Proposition (EVP).Monitor and report on the effectiveness of marketing initiatives, ensuring alignment with deliverables and measuring impact against enrolment and awareness goals.This is a full time, permanent role. The salary range is $124K to $132K per annum (inclusive of superannuation) - dependant on qualifications and experience. Click here to view the full position profile.