Senior Paid Media Manager (Programmatic)

We are seeking an experienced Senior Paid Media Manager (Programmatic) to join our dynamic, fast-paced boutique creative social and digital agency, supporting work for a leading health and technology client. You will be responsible for developing data-driven programmatic media strategies to meet business objectives while managing campaigns across CTV, display, and audio inventory sources.Key ResponsibilitiesLead programmatic media planning with a focus on audience targeting, segmentation, flighting, and budgeting, ensuring alignment with client KPIs.Manage execution and build out of campaign plans on platform, including establishing Private Marketplace (PMP) and Programmatic Guaranteed (PG) buys.Analyze performance data, delivering clear insights and actionable recommendations to optimize programmatic campaigns.Own budget tracking and allocation across all platforms, ensuring efficient spend and pacing.Collaborate with internal teams on campaign strategies, reporting, and goal alignment.Provide strategic creative guidance for ad development to maximize campaign performance.Build and nurture relationships with ad networks, technology vendors, and partners.Stay current with programmatic best practices, platform updates, and emerging media innovations.Maintain a deep understanding of the digital ecosystem, including programmatic channels.