OverviewAs we continue to build our team in support of our vision to be the world’s best and most trusted mobility company, the Performance Marketing team is excited to announce the opening of a Search Engine Optimization Analyst.The SEO Analyst will develop and implement search engine optimization strategies to maximize traffic and revenue across website properties. This position will be responsible for one or more areas of search engine optimization, including technical optimization, business listing management, and performance content optimization.Enterprise offers an excellent benefits package with market-competitive pay, comprehensive healthcare packages, 401k matching & profit sharing, schedule flexibility, paid time off, and organizational growth potential.Compensation decisions will be made based on factors that include, but are not limited to experience, education, location and skill level.This position is located at our Corporate Headquarters in Clayton, MO, with a hybrid schedule.Company OverviewEnterprise Mobility (https://www.enterprisemobility.com/index.html) is a leading provider of mobility solutions, owning and operating the Enterprise Rent-A-Car (https://www.enterprise.com/en/home.html) , National Car Rental (https://www.nationalcar.com/en/home.html) and Alamo Rent A Car (https://www.alamo.com/en/home.html) brands through its integrated global network of independent regional subsidiaries (https://www.enterprisemobility.com/about/what-drives-us.html) . Enterprise Mobility and its affiliates offer extensive car rental, carsharing, truck rental, fleet management, retail car sales, as well as travel management and other transportation services, to make travel easier and more convenient for customers.Privately held by the Taylor family of St. Louis, Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10,000 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.Responsibilities
Develop and implement search engine optimization strategies to achieve business goals
Leverage content management systems to expand, improve, and automate content
Optimize and monitor local business listing feeds and measure results
Primary lead for SEO strategies across multiple websites and lines of business
Prioritize activities and develop business cases for new initiatives
Collaborate on strategies with other corporate teams within marketing and business operations
Partner with digital content and web development teams on functional enhancements
Conduct end to end management of SEO projects, including requirements gathering, quality assurance testing, and measurement
Review recommendations from 3rd party vendors to determine the value and appropriately prioritize
Effectively leverage SEO tools and digital marketing platforms for optimization and measurement
Review and analyze results to communicate performance trends
Analyze websites for competitors and other related industries
Perform technical audits on SEO best practices such as tagging, schema, and site speed
Stay informed of industry trends and emerging strategies related to search engine optimization and other areas of digital marketing
Seek to improve job performance through self-assessment, skill development, training and goal setting
Maintain a regular and reliable level of attendance and punctuality
Perform miscellaneous job-related duties as assigned
In addition to these job functions, candidates will also need to display proficiency in the following Competencies:
Analyzing
Communication
Detail-Oriented
Ethics and Values
Problem Solving
Results-Oriented
Working With a Team
To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily, including any physical demands. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.Equal Opportunity Employer/Disability/VeteransQualificationsMinimum:
Bachelor’s Degree (Business, Marketing, Technology, or applicable field preferred)
Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Three (3+) years or more of SEO or related digital marketing experience
Proficient with SEO and analytics tools such as Adobe and/or Google Analytics
Enterprise Mobility/Enterprise Rent-A-Car/Alamo Rent A Car and National Car Rental seeks and values people of all backgrounds because every employee, customer and business partner is important. Enterprise Mobility is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity or protected veteran status and will not be discriminated against on the basis of disability. If you have any difficulty using our online system and you need an accommodation due to a disability, you may use this alternative email address ([email protected]) to contact us about your interest in employment.